It is tempting to linger over such a delectable morsel as this, for even
if it is only the absurd and irresponsible output of one poor, foolish
man, it does express more or less what industrial civilization holds to
be true, though few would avow their faith so whole-heartedly. The
statement was made as propaganda, and propaganda is merely advertising
in its most insidious and dangerous form. The thing revealed its
possibilities during the war, but the black discredit that was then very
justly attached to it could not prevail against its manifest potency,
and it is now universally used after the most comprehensive and
frequently unscrupulous fashion, with results that can only be perilous
in the extreme. The type and calibre of mind that has now been released
from long bondage, and by weight of numbers is now fast taking over the
direction of affairs, is curiously subservient to the written word, and
lacking a true sense of comparative values, without effective leadership
either secular or religious, is easily swayed by every wind of doctrine.
The forces of evil that are ever in conflict with the forces of right
are notoriously ingenious in making the worse appear the better cause,
and with every desire for illumination and for following the right way,
the multitude, whether educated or illiterate, fall into the falsehoods
of others' imaginings. Money, efficiency, an acquired knowledge of mob
psychology, the printing press and the mail service acting in alliance,
and directed by fanatical or cynical energy, form a force of enormous
potency that is now being used effectively throughout society. It is
irresponsible, anonymous and pervasive. Through its operation the last
barriers are broken down between the leadership of character and the
leadership of craft, while all formal distinctions between the valuable
and the valueless are swept away.
I have spoken at some length of this particular element in the present
condition of things, because in both its aspects, as the support of our
present industrial and economic system and as the efficient moulder of a
fluid and unstable public opinion, it is perhaps the strongest and most
subtle force of which we must take account.
Public-domain text, read in full here on John Shaqi.
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