Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Many factors enter into the planning of an itinerary, a time schedule,
and the managing of audiences. What places to visit; whether within a
given period of time allotted to the whole tour it is better to make a
number of short stops at many places, or long stops at fewer places;
whether a large or small audience of a particular kind is desired;
whether visitors at train or truck should be encouraged to stay as
long as they will or to remain only through a definite prearranged
program, and then to move on in order to make room for others. All
these questions must be answered before the tour begins, or better,
after a brief trial trip. In some instances, special circumstances
will exist that leave no room for choice in such a matter as, for
example, the number of stops to be made. But ordinarily there are many
decisions to make and they should be made in relation to the definite
purpose of the tour. Perhaps the whole series of difficulties that
arise may be summed up in two words--“don’t crowd.” As has already been
suggested, the purpose itself should be simple and limited, not crowded
with the attempt to achieve the impossible, so that there is no room
for the definite immediate purpose to stand out boldly where it can
be seen. Don’t attempt to crowd into this brief tour the information
or activities that belongs in the follow-up program. The same advice
extends down to the handling of audiences and every other feature.
THE PLACES TO BE VISITED
In considering the type of places to be visited, the two main
considerations are the size of the place and whether it contains the
kinds of people who may be expected to take an interest in the subject
matter. Many of those who have conducted trains report that they
create more interest in communities of ten thousand or less than in
larger places. The larger the town the more varied and numerous are
the rival attractions. In the cities the train yards are often busier
than elsewhere and, therefore, the noise and confusion as well as the
difficulty of handling crowds at the train is greater unless the train
be stationed away from the busy yards.
The towns should be selected with reference to the relation of the
community to the subject matter. To take an obvious example, it would
hardly be appropriate to send an agricultural train into a mining town.
The whole plan of campaign may have been made in relation to one type
of population, either rural or industrial, and it is rather a waste of
time to try to make it serve a population of a kind that it has not
been prepared for.
Public-domain text, read in full here on John Shaqi.
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