The bad kind of pride is the pride which can be described as "the coward's pride." Men are foolishly and cowardly proud BECAUSE THEY ARE AFRAID OF WHAT OTHER MEN WILL THINK. Money that they cannot afford they spend helping other men to drink too much, BECAUSE THEY ARE ASHAMED TO BE THOUGHT STINGY OR MEAN. Men squander in keeping up appearances money that should be saved for another day, for a good business opportunity, because they are too cowardly to be guided by their own judgment, and ignore what others may THINK about them. Self-respect is one thing; foolish pride, vanity, moral cowardice, are very different. Get rid of them. All the advice from these 20 rules is good advice. The man who can keep his temper while he thinks--whether he count ten or a million--is a lucky man. A man in a rage is a man whose BRAIN IS NO LONGER WORKING. And the man whose brain isn't working is at the mercy of the man whose brain IS working. Worry about the FUTURE troubles is a curse with many men. It prevents their working well TODAY. Overeating, and especially eating at the wrong time, is a great evil in this country. If men would learn to eat heartily only when their day's work is done, WHEN THEIR MINDS MUST NO LONGER BE CONCENTRATED, THEY WILL SAVE THEIR STOMACHS AND ACCOMPLISH TWICE THE AMOUNT OF WORK IN THEIR LIVES. Read these rules over, and moralize on them for yourselves and for your children. COINING CUPID'S WILES. How Matrimonial Agencies Prey on the Public--Their Degeneration Into the Worst Forms of Crime. $1,000,000 Secured by These Get-Rich-Quick Schemers Discovered by Detective Clifton R. Wooldridge, Chicago's Famous Police Detective. 125 matrimonial agencies in Chicago raided and closed in the last five years. 4,500,000 matrimonial letters seized and destroyed. 1,500,000 matrimonial agencies' stock letters seized and destroyed. 1,400,000 matrimonial stock photographs seized and destroyed. 500,000 photographs sent to the matrimonial agencies by men and women who were seeking their affinities seized and destroyed. 40 wagon loads of matrimonial literature seized and destroyed. One of the most insidious forms of crime is the Matrimonial Agency. Seemingly harmless, or at most merely foolish, is the Matrimonial Agency at its inception. But step by step within the past few years we have seen the Matrimonial Agency turned into a volcano belching forth fraud, swindling, bigamy, desertion, and finally ghastly wholesale murder. We have seen the Matrimonial Agency sweep the whole range of the world of crime from the petty thieving of a Carson to the almost unbelievable horrors of the Gunness Farm. [Illustration: THE SORROWS OF CUPID "He Does Not See All the Rocks Ahead When He Brings Two Young People Together"--Beatrice Fairfax.]