Temkin, who anticipates losing money on seven out of 10 books he publishes, does frequently travels around the country on business, and makes it a point to observe what people are reading on buses and in bookstores. "I think kids today are coming back to books. Because it's the best form of entertainment there is for the money," he says. "I read a lot. I try to read two, three books a week. I have a rule that I don't read books by authors who are friends of mine that I am publishing, because I know it will be nothing but trouble. ... I can't tell them I don't like a book, and if I tell them I do like it, they may not believe me. But I like writers. I enjoy being around them." A native of Milwaukee, Temkin lives on the West Side with his wife Susan and their 8-year-old twins, Andrew and Peter. Susan has a busy career as a caterer who runs her own cooking school for kids. In December, 1977, Berkley brought out a book about the Jonestown tragedy, _The Guyana Massacre_ by Charles Krause, which was written, published and distributed in a single week. "It's instant journalism," Temkin explains. "We're going to do a book late in 1980 about the 1980 election, to tell how and why it happened." He laughs when asked whether his skills as a lawyer have been helpful in his publishing career. "No, I think I've forgotten most of what I know about being a lawyer. It's not the same." ******** WESTSIDER JOHN TESH Anchorman for WCBS Channel 2 News 2-3-79 "I've had a lot of luck in my career," says John Tesh of WCBS Channel 2 News."I enjoy working hard and I know exactly what I want. Who knows, 10 years from now I may not be that way. A lot of my friends are afraid I've gone too far too fast." During the first 18 years of his life, when he lived in Garden City, Long Island, John was a top student, a star athlete, and a fine musician. After graduating from high school he left for North Carolina to attend the state university on a soccer scholarship. His goal -- to become a doctor. But when John returned to the New York area in 1976 at the age of 24, it was not as a professional athlete or a physician, but as a television news reporter. Today, at 27, he is one of the most highly respected young broadcasters in New York. Throughout the week he appears regularly on Channel 2's 6 o'clock news as an on-the-scene reporter, and each Saturday and Sunday he co-anchors both the 6 o'clock and the 11 o'clock evening news. According to Tesh, his 6 o'clock weekend show is watched by more people than any other local news program in New York. As if this job were not enough, last September John opened his own sporting goods store, Sports Stripes, located on Columbus Avenue at 75th Street, a few blocks from his apartment. The compact, brightly decorated store specializes in running equipment and is the only place in New York City where running shoes can be resoled on the premises.