Hawk's biggest concern these days is to focus attention on the human rights covenants that President Carter has signed and is planning to send to the U.S. Senate for ratification. The covenants are worded almost the same as the United Nations' Universal Declaration of Human Rights, signed in December, 1948. "Put into treaty form," explains Hawk, "the articles will carry more weight. It's very important for governments to agree among themselves that they shouldn't torture their citizens, and should give them fair trials, and should provide food and housing and education for their citizens. Amnesty wants all governments to ratify the treaty." Anyone interest in volunteering some time to this worthy organization should write to: Amnesty International, 2112 Broadway, Room 309, New York, NY 10023. ******** EASTSIDER WALTER HOVING Chairman of Tiffany & Company 12-22-79 When Walter Hoving took over as chairman of Tiffany and Company in 1955, he gave his designers one simple rule: "Design what you think is beautiful and don't worry about selling it." The rule applies as much to store's eye-catching Christmas display windows as to the three floors of jewelry, silver, china, and crystal at the corner of 5th Avenue and 57th Street. Hoving's unique combination of business wizardry and impeccable taste has paid off dramatically: since he joined the company, Tiffany's annual sales haver gone from $7 million to $73 million. A tall, soft-spoken, former Brown University football star whose unlined forehead and vigorous appearance belie his 82 years, Hoving has a voice like Jimmy Stewart's and kindly yet authoritative manner. On his conservative gray suit is a tiny silver pin with the words "Try God." Leaning back in the comfortable desk chair at his vast, teakwood-paneled office at Tiffany's on a recent afternoon, he answers all questions thoroughly and unhesitatingly. "We don't think in terms of price at all. Whatever we sell has got to be up to our standard in quality material, quality workmanship, and quality of design. ... You see, you've got to have a point of view in this thing. That's all we've got is a point of view, and we stick to it."