With Senators Frawley and Walker fighting our battle in the Senate, and
Assemblyman Marty McCue, a former pugilist, doing the chores for us in
the Assembly, we fought a winning campaign. Governor Smith listened to
the plea and then made his historic decision, saving boxing for New York
State. He said that though he didn’t like boxing and had never attended
a show, he was highly impressed by the editorial comment of the sports
writers and those who had gone to Albany to attend the hearing. He vetoed
the measure of the reformers and boxing was saved.
Following that narrow escape, I decided that a publication devoted wholly
to the sport would be worth starting. I asked for Rickard’s help, but he
balked at spending any more money. I argued that if a pamphlet such as
we presented to the State Legislature and the Governor of New York could
do so much good for boxing, a magazine devoted to the sport, an organ to
give boxing an articulate mouthpiece, would be a venture worth tackling.
Rickard was not impressed. I was to be only too grateful for this later
on.
But I wasn’t licked. I. C. Brenner, of _Golfers’ Magazine_, had heard
of my plans, and he came to my rescue. He knew the magazine field
and offered to help launch a publication if someone would back it
financially. I became the backer.
I went to Frank A. Munsey, my employer, who had ditched the New York
_Press_ and had purchased the New York _Telegram_ to which I was shifted,
and I asked permission to bring out the publication. He gave me the green
light after I promised that the work would not interfere with my duties
as sports editor, and that I would keep the contents clean and do nothing
to hurt _The Telegram_.
With Brenner, I took as partners (without any financial aid from them)
Frank Coultry, treasurer of Madison Square Garden, and Ike Dorgan,
brother of the famous cartoonist, Tad. Ike was Rickard’s publicity chief.
I gave each of them equal shares at 25 per cent.
Three months later, Coultry and Brenner retired from the enterprise. They
didn’t think the magazine would be a success and sold their stock to Ike
Dorgan and me. But within a year, the magazine had jumped from 2,700 to
13,000 and from 24 pages to 38.
Thereafter there was a steady rise. From America’s leading newspapers and
magazines foremost writers were added to the staff. The appearance of the
book was improved.
Public-domain text, read in full here on John Shaqi.
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