I first met Mike when he had his little ticket office in the Hotel
Normandie on Sixth Avenue and Twenty-eighth Street in New York City and
I was a cub reporter covering the Red Light District for news and the
Longacre A.C. fights. The latter, owned by colorful Billy Newman, was on
Twenty-ninth Street and the corner of Sixth Avenue, the scene of many
thrilling contests.
Jacobs achieved domination of boxing, which was Rickard’s dream but
beyond his mental capabilities. Both Tex and Mike on many occasions
conferred with me concerning important matches, and I had a big hand
in starting negotiations for both of them in international bouts or
championship contests. Often, long before his staff would arrive in his
Garden offices to begin the day’s work, Mike completed his plans for
major matches in _The Ring_ headquarters, where we met almost daily at
seven-thirty in the morning.
Pursuing the Rickard-Jacobs comparison, as I had an opportunity to
study the pair at close range, I found that Uncle Mike never made the
glaring mistakes which stand out in Tex’s biography. When Jacobs vacated
his throne because of illness, boxing lost a master manipulator. A big
figure in the boxing game had passed out of the picture! Another big
organization, such as Rickard had left behind, died. Another rich chapter
in boxing history had been written.
Rickard had his Jack Dempsey; Jacobs had his Joe Louis. When the Manassa
Mauler knocked out Jess Willard in three rounds at Toledo, Tex had the
champion whose crowd appeal created the first of the million dollar gates
and made it possible for the promoter to finance and build Madison Square
Garden.
When Louis knocked out James J. Braddock in eight rounds at Chicago, Mike
had the champion whose popularity brought back the million dollar gates,
and made it possible for Jacobs to move into Madison Square Garden.
* * * * *
The similarity between Rickard’s relationship with Dempsey and Jacobs’
with Louis is striking. Jacobs was a successful promoter for the Hearst
Milk Fund shows before he met Joe Louis. I had seen Louis in several
of his amateur bouts in the West. I watched him in the National AAU
championships in Boston and recognized a future world title holder. Then
I saw him three times in professional fights in the Mid-West, and came
back to New York raving about the young Negro whose clouting ability was
a reminder of the early days of Dempsey. Several of my editorials about
Louis attracted the attention of Damon Runyon.
I was working for Jacobs on a radio program and, following a broadcast,
Runyon, one of Mike’s partners in the New York Hippodrome, cornered me
and asked: “Just how good a fighter is Louis?”
Public-domain text, read in full here on John Shaqi.
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