Use of color: for decoration of black and white, for broad poster effect, in combinations of two, three, or more printings with process engravings. Scientific nature of color, physical and chemical. Terms in which color may be discussed: hue, value, intensity. Diagrams in color, scales and combinations. Color theory of process engraving. Experiments with color. Illustrations in full color, and on various papers. Review questions; glossary; bibliography. 46. =Lettering in Typography= By Harry L. Gage Printer’s use of lettering: adaptability and decorative effect. Development of historic writing and lettering and its influence on type design. Classification of general forms in lettering. Application of design to lettering. Drawing for reproduction. Fully illustrated; review questions; glossary; bibliography. 47. =Typographic Design in Advertising= By Harry L. Gage The printer’s function in advertising. Precepts upon which advertising is based. Printer’s analysis of his copy. Emphasis, legibility, attention, color. Method of studying advertising typography. Illustrations; review questions; glossary: bibliography. 48. =Making Dummies and Layouts= By Harry L. Gage A layout: the architectural plan. A dummy: the imitation of a proposed final effect. Use of dummy in sales work. Use of layout. Function of layout man. Binding schemes for dummies. Dummy envelopes. Illustrations; review questions; glossary; bibliography. PART VIII—_History of Printing_ 49. =Books Before Typography= By F. W. Hamilton A primer of information about the invention of the alphabet and the history of book-making up to the invention of movable types. 62 pp.; illustrated; 64 review questions. 50. =The Invention of Typography= By F. W. Hamilton A brief sketch of the invention of printing and how it came about. 64 pp.; 62 review questions. 51. =History of Printing—Part I= By F. W. Hamilton A primer of information about the beginnings of printing, the development of the book, the development of printers’ materials, and the work of the great pioneers. 63 pp.; 55 review questions. 52. =History of Printing—Part II= By F. W. Hamilton A brief sketch of the economic conditions of the printing industry from 1450 to 1789, including government regulations, censorship, internal conditions and industrial relations. 94 pp.; 128 review questions. 53. =Printing in England= By F. W. Hamilton A short history of printing in England from Caxton to the present time. 89 pp.; 65 review questions. 54. =Printing in America= By F. W. Hamilton