A Brief History of Printing. Part II: The Economic History of PrintingHamilton, Frederick W. (Frederick William)
History
A Brief History of Printing. Part II: The Economic History of Printing
Hamilton, Frederick W. (Frederick William)
Printing -- History
A reference compilation of approved rules, usages, and suggestions
relating to uniformity in punctuation, capitalization,
abbreviations, numerals, and kindred features of composition.
42. =The Printer’s Dictionary=, By A. A. Stewart
A handbook of definitions and miscellaneous information about
various processes of printing, alphabetically arranged. Technical
terms explained. Illustrated.
PART VII—_Design, Color, and Lettering_
43. =Applied Design for Printers=, By Harry L. Gage
A handbook of the principles of arrangement, with brief comment on
the periods of design which have most influenced printing. Treats
of harmony, balance, proportion, and rhythm; motion; symmetry and
variety; ornament, esthetic and symbolic. 37 illustrations; 46
review questions; glossary; bibliography.
44. =Elements of Typographic Design=, By Harry L. Gage
Applications of the principles of decorative design. Building
material of typography paper, types, ink, decorations and
illustrations. Handling of shapes. Design of complete book,
treating each part. Design of commercial forms and single units.
Illustrations; review questions, glossary; bibliography.
45. =Rudiments of Color in Printing=, By Harry L. Gage
Use of color: for decoration of black and white, for broad poster
effect, in combinations of two, three, or more printings with
process engravings. Scientific nature of color, physical and
chemical. Terms in which color may be discussed: hue, value,
intensity. Diagrams in color, scales and combinations. Color
theory of process engraving. Experiments with color. Illustrations
in full color, and on various papers. Review questions; glossary;
bibliography.
46. =Lettering in Typography=, By Harry L. Gage
Printer’s use of lettering: adaptability and decorative effect.
Development of historic writing and lettering and its influence on
type design. Classification of general forms in lettering.
Application of design to lettering. Drawing for reproduction.
Fully illustrated; review questions; glossary; bibliography.
47. =Typographic Design in Advertising=, By Harry L. Gage
The printer’s function in advertising. Precepts upon which
advertising is based. Printer’s analysis of his copy. Emphasis,
legibility, attention, color. Method of studying advertising
typography. Illustrations; review questions; glossary;
bibliography.
48. =Making Dummies and Layouts=, By Harry L. Gage
A layout: the architectural plan. A dummy: the imitation of a
proposed final effect. Use of dummy in sales work. Use of
layout. Function of layout man. Binding schemes for dummies.
Dummy envelopes. Illustrations; review questions; glossary;
bibliography.
PART VIII—_History of Printing_
49. =Books Before Typography=, By F. W. Hamilton
Public-domain text, read in full here on John Shaqi.
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