=Cox, Herbert Coplin= (Toronto, Ont.), son of the late Hon. George A. Cox, Senator, and Margaret (Hopkins) Cox, was born at Peterborough, Ont., on June 29, 1873, and received his education at Jarvis Street Collegiate Institute and Victoria University, Toronto. Mr. Cox was trained to business life and in an extensive experience under his father early developed aptitude and ability as a financier. In July, 1895, he married Louise Bogart Brown, daughter of Charles Brown, Toronto. On completing his education Mr. Cox entered the service of the Canada Life Assurance Company and rapidly rose to the management of the company’s largest branch. He entered into partnership with his father under the firm name of George A. & H. C. Cox, in the management of the Eastern Ontario and Michigan branches of the company in July, 1899, and became sole manager of the business of that territory upon his father’s appointment to the presidency. In October, 1912, he was invited to accept the presidency of the Imperial Life Assurance Company, where he obtained an invaluable experience in executive work. He retired from this position in August, 1914, to become President of the Canada Life Assurance Company on the death of his brother, E. W. Cox. He also assumed the responsibility of various other offices and directorates held by his late brother. While, however, his career as an insurance man and financier has been such as very few men of his age have attained, that represents but one side of a character remarkable for activity and public spirit, as well as ability. In movements toward the betterment of conditions in the life insurance business Mr. Cox has naturally taken a keen interest, but his pursuits outside of business, especially in the field of social betterment, are varied and important. He took a deep and active interest in the erection of Toronto’s General Hospital, serving upon several committees in this connection. He is a director of the Toronto Conservatory of Music and is a member of the Music Committee of the Metropolitan Church, of which he is also a trustee. He is likewise chairman of the Toronto Symphony Orchestra, and Honorary Colonel of the Mississauga Horse. Mr. Cox is President and General Manager of the Canada Life Assurance Company, President of the Imperial Guarantee and Accident Company, President of the Toronto Savings and Loan Company, President of the Provident Investment Company, Vice-President of the Central Canada Loan and Savings Company, Director of the Dominion Securities Corporation, Director of the National Trust Company, Director of the Canadian General Electric Company, Director of the British American Assurance Company, Director of the Western Assurance Company, Director of the Dunlop Tire and Rubber Company, and Director of the Robert Simpson Company. He is a member of the following clubs: Toronto, York, Toronto Hunt, Toronto Golf, Mississauga Golf, Royal Canadian Yacht, National, Ontario, Arts and Letters. In religion Mr.