A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Mrs Gardiner seems to have known just as much about Mr Parsons as Mr
Parsons knew about himself, or at all events as much as he cared to let
other people know. Very different is the next selection, which goes to
show that however unfashionable a thing love at first sight may be now,
it had some claims to consideration in 1752, from the _Daily Advertiser_
of March 30, in which year, this is taken:--
IF the young gentleman who came into the Oratorio last Wednesday and
by irresistible address gained a place for the lady he attended is yet
at liberty, Sylvia may still be happy. But, alas! her mind is racked
when she reflects on all the tender anxiety he discovered (or she
fears she saw) in all his care of her that evening. How much, how deep
was all his attention engaged by that too lovely, too happy fair! At
all events an interview is earnestly sought, even if it be to talk to
me of eternally lasting sorrow. Notice how to direct to him shall not
want gratitude. He may remember a circumstance of a lady’s mentioning
as he passed the sentimental look and sweetness of his eye.
There is just a suspicion of humbug about this, unless, indeed, it
emanated from an amorous dame of the Lady Bellaston school, for no young
lady of even those days would have penned such an effusion. Of quite a
different kind is the following, and yet there is a covert satire upon
the doings of the day in it, which suggests a relationship. It is not
impossible that both this, which is from the _Daily Advertiser_ of
October 27, 1752, and that which precedes it, emanate from the same
source:--
_An Address to the_ GENTLEMEN.
_GENTLEMEN_,--It is well known that many of you spare neither pains
nor cost when in pursuit of a Woman you have a mind to ruin, or when
attached to one already undone. But I don’t remember to have heard of
any considerable benevolence conferred by any of you upon a virtuous
Woman: I therefore take this method to let you know, that if there
should be any among you who have a desire to assist (with a
_considerable_ present) an agreeable Woman, for no other reason than
because she wants it, such Person or Persons (if such there be), may
by giving their Address in this Paper, be informed of an occasion to
exercise their disinterested Generosity.
There seems to have been no hurry on the part of the gentlemen to
respond to this appeal, which might have stirred the heart of a
knight-errant, but which had no effect on the bloods and fribbles of the
middle of last century. In this year 1752, as previously noticed, the
Act was passed forbidding a notification of “no questions asked” in
advertising lost or stolen property.[33] The _Edinburgh Courant_ of
October 28, 1758, supplies us with our next example, and also shows that
the course of true love was as uneven then as now:--
GLASGOW, _Octob. 23, 1758_.
Public-domain text, read in full here on John Shaqi.
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