A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
A PERSON of character, candour and honour, who has an entire knowledge
of the World, and has great Intimacy with both Sexes among the
Nobility, Gentry and Persons of Credit and Reputation; and as it often
happens, that many deserving Persons of both Sexes are deprived of the
opportunity of entering into the state of Matrimony, by being
unacquainted with the merit of each other, therefore upon directing a
letter to A. Z. of any one’s intention of entering into the above
State, to the advantage of each, to be left at Mr Perry’s, Miller’s
Court, Aldermanbury, Secrecy and Honour will be observed in bringing
to a Conclusion such their Intention. Any Person who shall send a
Letter, is desired to order the bearer to put it into the Letter-box
for fear it may be mislaid: and it is desired that none but those who
are sincere would make any application on the above subject.
That people were, however, quite capable of conducting their own little
amours whenever a chance offered, the following, which is another of the
love-at-first-sight effusions, and a gem in its way, will show. It is
from the _London Chronicle_ of August 5, 1758:--
A YOUNG LADY who was at Vauxhall on Thursday night last, in company
with two Gentlemen, could not but observe a young Gentleman in blue
and a gold-laced hat, who, being near her by the Orchestra during the
performance, especially the last song, gazed upon her with the utmost
attention. He earnestly hopes (if unmarried) she will favour him with
a line directed to A. D. at the bar of the Temple Exchange
Coffee-house, Temple-bar, to inform him whether Fortune, Family, and
Character, may not entitle him, upon a further knowledge, to hope an
interest in her Heart. He begs she will pardon the method he has taken
to let her know the situation of his Mind, as, being a Stranger, he
despaired of doing it any other way, or even of seeing her more. As
his views are founded upon the most honourable Principles, he presumes
to hope the occasion will justify it, if she generously breaks through
this trifling formality of the Sex, rather than, by a cruel Silence,
render unhappy one, who must ever expect to continue so, if debarred
from a nearer acquaintance with her, in whose power alone it is to
complete his Felicity.
Public-domain text, read in full here on John Shaqi.
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