A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
Whoever apprehends and secures the above Deserter, so as he may be
committed to any of His Majesty’s gaols, shall, by applying to George
Ross, Esq., Agent to the regiment, in Conduit Street, London, receive
twenty Shillings, over and above the reward given by Act of
Parliament.
Those who are in the habit of expressing themselves as to the decadence
of the British soldier, and of the British human being generally, will
do well to ponder over this advertisement, and judge from it the
difference between the defenders of hearths and homes of then and now.
Yet, with all his want of size and possession of awkwardness, this same
youth, who would not nowadays be admitted into the worst regiment of
militia fallbacks in existence, is deemed worthy of an extra reward. So
much for “our army” in the middle of the eighteenth century.
[33] This Act seems to have been forgotten, or capable of evasion, for
a statute of the 7 & 8 Geo. IV., c. 29, s. 59, imposes a penalty on
any person who shall advertise, or print, or publish an advertisement
of a reward for the return of property stolen or lost, with words
purporting that no questions shall be asked, or promising to
pawnbrokers or others the return of money which may have been lent
upon objects feloniously acquired.
CHAPTER X.
_THE EDUCATION COMPLETED._
So far, as has been shown, advertisements have had to struggle against
foreign war, internecine disorder, the poverty of the State, and many
other drawbacks; but by the commencement of the seventh decade of the
eighteenth century, these difficulties have all in turn been surmounted,
and the most modern means of obtaining publicity, despite prejudice,
and, still worse, taxation, is fixed firmly in the land, and doing much
towards the management of its affairs. The country is at peace with the
world, so far as Europe is concerned; and even the Canadian campaign is
as good as over. Clive has made himself felt and the name of England
feared throughout the length and breadth of India, and merchants are
beginning to reap the advantages of conquest. George III. has ascended
the throne, has been married and crowned, and looks forward to a long
and prosperous reign. In fact, everything seems bright and smiling, for
never, through many a long year, was the country so free from troubles
and anxieties, or with so little to direct her attention from those two
great essentials to English existence--profit and pleasure. And so, as
marked in the preceding chapter, advertisements of all kinds progressed
as the century became older; and when the ordinary style failed, dodges
of all kinds were adopted to give a factitious importance to
announcements, no matter whether of quacks, of publishers, or of the
infinite variety of other trades and professions which just now began to
be bitten by the fast-growing mania. Some of the sly puffs were of a
most specious order, and attention is called to one of them by the
Public-domain text, read in full here on John Shaqi.
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