A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
For every Theft or Robbery that shall be committed in any Garden,
Garden-Grounds, or Fields, Orchard, Court Yard, Backside or
Fish-ponds, or any Barge or Craft lying ashore, belonging to any of
the Subscribers, or shall steal any of their Fruit, Poultry, Fish,
Linen, Lead, Iron-Gates, or Gate-Hinges, Pales, or Fences, the Sum of
Forty Shillings.
And the Subscribers do hereby promise to pay and discharge the whole,
or such Part of the Expence of such Prosecution or Prosecutions of the
several Offences above-mentioned, as upon Application to any five or
more of the Subscribers, at a Meeting called for that Purpose, shall
judge reasonable.
And for the farther Encouragement of all and every the Person and
Persons who shall apprehend and convict any Offender or Offenders in
any of the Offences aforesaid, the said Subscribers do hereby promise
to use their Endeavours for procuring the speedy Payment of such
Reward as such Person or Persons may be entitled to by any Law now in
Being.
And the said Subscribers do farther promise and agree, That if any
Offenders shall, before his or her own Apprehension for any of the
Offences aforesaid, voluntarily discover, or apprehend any of his or
her Accomplices, so as he, she, or they, be convicted thereof, such
Person so apprehending as aforesaid, shall be entitled to, and have
such Reward or Sums of Money as before provided for apprehending and
taking the said several Offenders as aforesaid, upon Conviction.
The popularity of the _Daily Courant_ and _Public Advertiser_ with the
managers of Drury Lane Theatre seems to have come to a sudden end in
1771, probably for the reasons we have noticed as affecting modern
managerial bosoms, for in the _Daily Post_ this appears:--
TO prevent any Mistake in future in advertising the Plays and
entertainments of Drury Lane Theatre, the Managers think it proper to
declare that the Playbills are inserted by their direction in this
Paper only.
The _St James’s Chronicle_ (a weekly paper which is still alive, and as
strong in its Toryism as ever), in July 1772, contains an advertisement
which for coolness and audacity is very noticeable, even at a time when
requests were put forth in the columns of the public press with most
unblushing effrontery:--
WANTED immediately, Fifteen Hundred or Two Thousand Pounds by a person
not worth a Groat, who having neither Houses, Lands, Annuities or
public Funds, can offer no other Security than that of simple Bond,
bearing simple interest and engaging the Repayment of the Sum borrowed
in five, six or seven Years, as may be agreed upon by the Parties.
Whoever this may suit (for it is hoped it will suit somebody) by
directing a line to A. Z. in Rochester, shall be immediately replied
to or waited on, as may appear necessary.
Public-domain text, read in full here on John Shaqi.
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