A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
WHEREAS there are Sundry Ladies Who Have Two, Three, Or Four thousand
pounds, or even more Money at their command, and who, from not knowing
how to dispose of the same to the greatest advantage, but by living on
the Small Interests which the stocks produce, afford them but a scanty
Maintenance, especially to those who have been accustomed to
Affluence, and would wish to live so still; the Advertiser (who is a
Gentleman of independent Fortune, strict Honour and Character, and
above any other reward than the pleasure of serving the Sex) acquaints
such Ladies, that if they will favour him with their Name and Address,
so as he may wait on them as opportunity best suits, he will put them
into a Method by which they may, without any Trouble, and with an
absolute Certainty, place out their Money, so as for it to produce
them a clear and lawful interest of Ten or Twelve per cent, and that
too on equally as good and safe Securities as if in the Funds, or on
Mortgage at the common low interest, etc.
Please to direct to R. J. Esq. at the Turks Head Coffee house,
opposite Catharine Street, in the Strand, and the same will be duly
attended to.
There was no Associate Institute then to look after the interests of
unprotected females; and perhaps if there had been, so plausible a rogue
would not have attracted the attention of its highly paid officials. But
the “weaker vessels” seem able to take their own parts at advertising,
for the following is by no means a unique specimen of their effusions.
Once again we draw from the _Morning Post_, the date being December 15,
1775:--
A LADY wishes to borrow One Hundred Pounds. The Security, though
personal, may probably be very agreeable to a single Gentleman of
spirit. Every particular will be communicated with Candour and
Sincerity, where confidence is so far reposed as to give the real Name
and Address of the party willing to oblige the Advertiser. Gentlemen
of real Fortune and liberal Sentiments, and those only, are requested
to address a line to Y. N. at Mr Dyke’s, Cross Street, Long-Acre.
This lady was modest as well as candid and sincere; it is to be hoped
she was pretty also, or else she had small chance. But now comes not
virtue but honours in distress, and sufficiently hungry to be satisfied
with very dirty pudding. In our own times baronets have seen
unpleasantnesses; we remember one who used to do casual reporting,
fires, accidents, coroners’ inquests, &c., and another who took to the
stage, unsuccessfully. But he who advertised in the _Daily Advertiser_
of January 23, 1776, was worse off than any titled successor. Judge for
yourselves:--
MATRIMONY.
For Fifty Pounds only, may gain One Hundred and Forty Thousand.
Public-domain text, read in full here on John Shaqi.
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