A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
SIR _Brownlowe Sherard_, Bt in _Burlington_ Gardens. He was of a human
Disposition, kind to his Servants dislik’d all extravagant Expence,
but very liberal of his Fortune, as well to his Relations and Friends,
as to Numbers of distressed Objects; and in particular, to St.
_George’s_ Hospital, near _Hyde-Park Corner_.
_Bernard Lintott_, Esq., formerly an eminent Bookseller in
_Fleet-street_. High Sheriff for Sussex, aged 61.
Also the Earl of Derby, and several men who are noted to have died worth
sums varying from £13,000 to £100,000, find obituary notices. These give
particulars of the lives of the deceased, and the ways in which the
various properties are disposed of, very different from the short
announcements of modern days. Thus we find that by the death of the Hon.
Walter Chetwynd, the barony of Rathdown in the county of Dublin, and
viscounty of Chetwynd of Beerhaven in the county of Cork, both in the
peerage of Ireland, became extinct, but that his brother, John Chetwynd,
was consoled by an estate of £3000 per annum; that Mrs Eliza Barber
succumbed to “an illness she had contracted in Newgate on a prosecution
of her master, a baronet of Leicestershire, of which being honourably
acquitted, and a copy of her indictment granted, she had brought an
action of £1000 damages;” that Mr Fellows was an eminent sugar-baker;
and that Gilbert Campbell had during his life got himself into trouble
for misinterpreting his duties as an attorney. The marriage lists have
also the admirable fashion of giving the sums of money obtained with the
brides or bridegrooms as the case may be, and in some instances the
amounts of revenue.
In the _London Journal_ of February 7, 1730, there is the following,
which shows that the presentation of advertisement-books gratis is by no
means a novelty:--
_At the_ New Masquerade Warehouse _in_ Henrietta Street, Covent
Garden, _are given gratis_.
PRINTED Speeches, Jokes, Jests, Conundrums and smart Repartees, suited
to each Habit, by which Gentlemen and Ladies may be qualified to speak
what is proper to their respective Characters. Also some Dialogues for
two or more Persons, particularly between a Cardinal and a Milkmaid; a
Judge and a Chimney-sweeper; a Venetian Courtezan and a Quaker; with
one very remarkable between a Devil, a Lawyer and an Orange Wench. At
the same place is to be spoke with Signor ROSARIO, lately arrived from
Venice, who teaches Gentlemen and Ladies the behaviour proper for a
Devil, a Courtezan, or any other Character. And whereas it is a
frequent practice for Gentlemen to appear in the Habits of Ladies, and
Ladies in the habits of Gentlemen, Signor ROSARIO teaches the Italian
manner of acting in both capacities. The Quality of both Sexes may be
waited on and instructed at their Houses.
Public-domain text, read in full here on John Shaqi.
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