A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
IT is the general desire of princes and opulent men to live
friendless--they gain obsequiousness, adulation, and dependents, but
not friends: the sycophants that surround them disappear when the lure
that attracted them is lost: beguiled by blandishments, deceived by
hypocrisy, and lulled by professions they do not discover imposture
till adversity detects it. The evil is unbounded--they never obtain a
sincere opinion, whether regarding pecuniary embarrassment or domestic
dissension--in any perplexed or unhappy event they receive no counsel
but that which benefits the sinister views of him who gives it. Of
what advantage is fortune if it transforms friends into parasites, and
we are to live in constant delusion; or isolated and secluded, we must
exist like hermits to shun intercourse with our fellow-beings, and
escape perfidy? One whose affluence precludes speculation, who has
proved himself undaunted in danger and unshaken in fidelity, proffers
his friendship to him who deserves it, and will know how to appreciate
it;--his reading has not afforded mere abstract knowledge, but has
been rendered auxiliary for a vast intercourse with the world; years
have furnished experience, reflection has improved it. His advice and
aid he hopes is not insignificant, be the station of him who requires
them ever so elevated. As there can be no independence where there is
not equality of circumstances, no one of inferior condition can be
noticed.
Still about the same period we come upon the advertisement of an Irish
schoolmaster, which for inflation, pomposity, and ignorance is perhaps
unrivalled. It is only fair, while quoting this, to say that Mr Hendrick
is not by any means a good specimen of the Irish teacher, who is, as a
rule, modest, conscientious, and chokeful of learning. This extract
forcibly reminds us of one of Samuel Lover’s characters:--
MR HENDRICK’S DEVOIR TO THE GENTRY OF LIMERICK.
WOULD be elated to assign his attention for the instruction of eight
or ten Pupils, to attend on their houses each second day, to teach the
French language, Geography on the Principles of Astronomy, traversing
the Globe by sea and land on the rudiments of a right angle, with a
variety of pleasing Problems, attached to Manners, Customs, &c. of
different Countries, Trade and Commerce; Phenomenons on Volcanos,
Thunder, Sound, Lightning, &c. Such as please to continue, may advance
through a Course of Natural Philosophy, and those proficient in French
can be taught the above in that Language.
N.B. At intervals would instruct in the Italian Language.
Please to inquire at Mr Barry, Newtown-Perry.
J. HENDRICK, _Philomathos_.
Public-domain text, read in full here on John Shaqi.
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