A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
WANTED, for the ensuing London Campaign, a CHAPERON, who will
undertake the charge of two young ladies, now making their entrée into
fashionable life; she must possess a constitution impervious to
fatigue and heat, and be perfectly independent of sleep; _au fait_ at
the mysteries of Whist and Cassino, and always ready to undertake a
round game, with a supper appetite of the most moderate description:
any personal charms, which might interfere by her acting as a foil to
her charges, will be deemed inadmissible; and she must be totally
divested of matrimonial pretensions on her own account, having
sufficient experience in the _beau monde_ to decide with promptitude
on the eligibility of invitations with an instinctive discrimination
of Almack men, and eldest sons. Address to Louisa, Twopenny Post
Office, Great Mary-le-bone-street.
N.B. No Widow from Bath or Cheltenham will be treated with.
In the _Times_, at the close of the year 1826, an advertisement
appeared, which ran as follows:--
TO SCHOOL ASSISTANTS.--Wanted, a respectable GENTLEMAN of good
character, capable of TEACHING the CLASSICS as far as Homer and
Virgil. Apply ----
There is nothing noticeable in this, the reader will think, nor is
there; but the sequel, which is told in a number of the now leading
journal a few days afterwards, will perhaps repay perusal. A day or two
after the advertisement had appeared, the gentleman to whom application
was to be made received a letter as follows: “Sir--With reference to an
advertisement which were inserted in the _Times_ newspaper a few days
since, respecting a school assistant, I beg to state that I should be
happy to fill that situation; but as most of my frends reside in London,
and not knowing how far Homer and Virgil is from town, I beg to state
that I should not like to engage to teach the classics farther than
Hammersmith or Turnham Green, or at the very utmost distance farther
than Brentford.--Wating your reply, I am, Sir, &c. &c., John Sparks.”
The errors in orthography and syntax have been copied as in the letter,
but we fancy the matter looks suspiciously like a hoax. The editor,
however, thinks otherwise, and after appending a few remarks, says,
“This puts us in mind of a person who once advertised for a ‘_strong
coal heaver_,’ and a poor man calling upon him the day after, saying,
‘he had not got such a thing as a _strong coal heaver_, but he had
brought a _strong coal scuttle_, made of the best iron; and if that
would answer the purpose, he should have it a bargain.’” About this time
the following request for a minister was published in the _Monthly
Mirror_, and doubtless applications were numerous for the engagement:--
Public-domain text, read in full here on John Shaqi.
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