A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
charged, he must be believed on his oath.”
From these very stringent and protective regulations it appears, then,
that at this early period the public criers, or _præcones_, appointed by
the lord, had the exclusive right of proclaiming all sales by auction,
not only voluntary, but also judicial, of movables, as well as of
fixtures; of “personal,” as well as of “real” property.
In England criers appear to have been also a national institution at an
early period. They were sworn to sell truly and well to the best of
their power and ability. They proclaimed the cause of the condemnation
of all criminals, and made proclamations of every kind, except as
concerned matters ecclesiastical, which were exclusively the province of
the archbishop. They also cried all kinds of goods. In London we find
Edmund le Criour mentioned in the documents relating to the Guildhall as
early as 1299. That criers used horns, as in France, appears from the
will of a citizen of Bristol, dated 1388, who, disposing of some house
property, desires “that the tenements so bequeathed shall be sold
separately by the sound of the trumpet at the high cross of Bristol,
without any fraud or collusion.” In Ipswich it was still customary in
the last century to proclaim the meetings of the town council, the
previous night at twelve o’clock, by the sound of a large horn, which is
still preserved in the town hall of that borough. These horns were
provided by the mayors of the different towns.
[Illustration: O PER SE O, OR A NEW CRYER.
“THE BELMAN OF LONDON.”
_From_ _Thomas Decker’s Lanthorne and Candle Light; or, The Bell-Man’s
Second Night’s Walke._ 1608-9.]
Public-domain text, read in full here on John Shaqi.
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