A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
And so on, proving that the clergy had not refused the friendly offer,
and were fully as ready as the tradesman to avail themselves of this
means of giving vent to their wants and requirements.
Houghton would occasionally do a little business to oblige a friend,
though it is fair to assume that he participated in the profits:--
⁂For a friend, I can sell very good flower of brimstone, etc., as
cheap or cheaper than any in town does; and I’ll sell any good
commodity for any man of repute if desired.
----I find publishing for others does them kindness, therefore note: I
sell lozenges for 8d. the ounce which good drinkers commend against
heartburn, and are excellent for women with child, to prevent
miscarriages; also the true _lapis nephriticus_ which is esteemed
excellent for the stone by wearing it on the wrist.
----I would gladly buy for a friend the historical part of Cornelius a
Lapide upon the Bible.
Besides the above particular advertisements, the paper frequently
contained another kind, which to us may appear singularly vague and
unbusinesslike, but which no doubt perfectly answered their purpose
among a comparatively minute metropolitan population, the subjects of
William III. We allude to general advertisements such as these:--
Last week was imported
Bacon by _Mr Edwards_.
Cheese by _Mr Francia_.
Corral Beads by _Mr Paggen_.
Crabs Eyes by _Mr Harvey_.
Horse Hair by _Mr Becens_.
Joynted Babies by _Mr Harrison_.
Mapps by _Mr Thompson_.
Orange Flower Water by _Mr Bellamy_.
Prospective Glasses by _Mr Mason_.
Saffron by _Mr Western_.
Sturgeon by _Mr Kett_.
If any desire it other things may be inserted.
In similar style a most extraordinary variety of other things imported
are advertised in subsequent numbers, including crystal stones, hops,
oxguts, incle, juniper, old pictures, onions, pantiles, quick eels,
rushes, spruce beer, sturgeon, trees, brandy, chimney backs, caviar,
tobacco-pipes, whale-fins, bugle, canes, sheep’s-guts, washballs and
snuff, a globe, aqua fortis, shruffe, quills, waxworks, ostrich
feathers, scamony, clagiary paste, Scotch coals, sweet soap, onion seed,
gherkins, mum, painted sticks, soap-berries, mask-leather, and so on,
for a long time, only giving the names of the importers, without ever
mentioning their addresses, until at last a bright idea struck this
gentleman, who seems to have been one of those vulgarly said to be
before their time, but who are in fact the pioneers who pave the way for
all improvements; and so the _Collection_ was enriched with the
following notice:--
----If desired I’ll set down the places of abode, and I am sure ’twill
be of good use: for I am often asked it.
Public-domain text, read in full here on John Shaqi.
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