A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
In 1660 we find Milton again in the hands of his publisher, just at the
time when the Restoration was considered complete, alone amid the pack
that were ready to fall down before the young King, who was to do so
much to prove the value of monarchy as compared with the Commonwealth.
“The advertisements,” says a writer, referring to this period, “which
appeared during the time that Monk was temporising and sounding his way
to the Restoration, form a capital barometer of the state of feeling
among political men at that critical juncture. We see no more of the old
Fifth-Monarchy spirit abroad. Ministers of the steeple-houses evidently
see the storm coming, and cease their long-winded warnings to a
backsliding generation. Every one is either panting to take advantage of
the first sunshine of royal favour, or to deprecate its wrath, the
coming shadow of which is clearly seen. Meetings are advertised of those
persons who have purchased sequestered estates, in order that they may
address the King to secure them in possession; Parliamentary aldermen
repudiate by the same means charges in the papers that their names are
to be found in the list of those persons who ‘sat upon the tryal of the
late King;’ the works of ‘late’ bishops begin again to air themselves in
the Episcopal wind that is clearly setting in; and ‘The Tears, Sighs,
Complaints, and Prayers of the Church of England’ appear in the
advertising columns, in place of the sonorous titles of sturdy old
Baxter’s works. It is clear there is a great commotion at hand; the
leaves are rustling, and the dust is moving.” In the midst of this,
however, there was one still faithful to the “old cause,” as
Commonwealth matters had got to be called by the Puritans; and on the
8th of March, just when the shadow of the sceptre was once again thrown
upon Great Britain, we find the following in the _Mercurius
Politicus_:--
THE ready and easie way to establish a free Commonwealth, and the
excellence thereof compared with the inconveniences and dangers of
readmitting Kingship in this Nation. The Author, J. M. Wherein, by
reason of the Printer’s haste, the Errata not coming in time, it is
desired that the following faults may be amended. Page 9, line 32, for
_the Areopagus_ read _of Areopagus_. P. 10, l. 3, for _full_ Senate,
_true_ Senate; l. 4, for fits, is the whole Aristocracy; l. 7, for
Provincial States, States of every City. P. 17, l. 29, for _cite_,
_citie_; l. 30, for _left_, _felt_. Sold by _Livewel Chapman_, at the
Crown, in Pope’s-head Alley.
[Illustration:
_Numb. 2._
The Weekly Account:
Containing,
Certain Special and Remarkable Passages
from both Houses of PARLIAMENT; And
Collections of severall Letters from the
Armies.
This _Account_ is Licensed, and Entred into the Register-Book of the
Company of _Stationers_; And Printed by BERNARD ALSOP,
_According to Order of_ PARLIAMENT.
From _Wednesday_ the 6. of Jan. to _Wednesday_ the 13. of January.
1646.
Public-domain text, read in full here on John Shaqi.
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