A History of Advertising from the Earliest Times.Sampson, Henry
History
A History of Advertising from the Earliest Times.
Sampson, Henry
Advertising -- History
This is evidently the dog advertised before, and seems to have been an
especial favourite with the merry monarch, who, one might think, would
have had so many dogs that he could not possibly have missed an
individual from their number. Pepys about this time describes the King,
with a train of spaniels and other dogs at his heels, lounging along and
feeding the water-fowl in the Park; and on later occasions he was often
seen talking to his favourite Nell Gwyn as she leaned from her garden
wall in Pall Mall, whilst his four-footed favourites were grouped about.
It was possibly on these occasions that the gentlemen who have such an
extraordinary faculty for “finding” dogs, even unto this day, saw their
opportunities, and marched off with the choicest specimens. Certainly
the dogs were being constantly lost, and just as constantly advertised.
In turn we find him inquiring after “a little brindled grey-hound bitch,
having her two hinder feet white;” for a “white-haired spaniel,
smooth-coated, with large red or yellowish spots;” and for a “black
mastiff dog, with cropped ears and cut tail.” So it would seem that,
fond as his Majesty was of dogs, he was not above their being cropped
and trimmed in the manner which has of late years caused all the forces
of a well-known society to be arrayed against the “fancy” and the
“finders.” And not alone did the King advertise his lost favourites. As
the fashion was set, so it was followed, and the dogmen’s lives must
then have been cast in pleasant places indeed, for Prince Rupert, “my
lord Albemarle,” the Duke of Buckingham, and many other potent
seigniors, are constantly inquiring after strayed or stolen animals. The
change in the general habits of the time is very clearly shown by these
advertisements. The Puritans did not like sporting animals of any kind,
and it has been said that no dog would have followed a Fifth-Monarchy
man. Perhaps this dislike accounts for the total absence of all
advertisements having reference to field-sports, or to animals connected
therewith, until the return of the Court to England. With its return
came in once more an aristocratic amusement which had faded out during
the stern days of the Commonwealth, hawking, and we are reminded of this
by the following advertisement for a lost lanner, which appears in the
_Mercurius Publicus_ of September 6, 1660:--
Richard Finney, Esquire, of Alaxton, in Leicestershire, about a
fortnight since, lost a LANNER from that place; she hath neither Bells
nor Varvels; she is a white Hawk, and her long feathers and sarcels
are both in the blood. If any one can give tidings thereof to Mr
Lambert at the Golden Key in Fleet-street, they shall have forty
shillings for their pains.
Public-domain text, read in full here on John Shaqi.
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