A History of Booksellers, the Old and the NewCurwen, Henry
History
A History of Booksellers, the Old and the New
Curwen, Henry
Book industries and trade -- Great Britain -- History; Booksellers and bookselling -- Great Britain -- History
At length Hogg, falling into bad health, and desiring to be relieved
from business, proposed to Kelly that he should unite in partnership
with his son; but the conscientious assistant felt constrained to
decline the tempting offer, by reason of the young man’s character,
and resolved rather to attempt business on his own account. In 1809,
therefore, he started in a little room in Paternoster Row, sub-rented
from the landlord--a friendly barber. On his small front room he wrote
his name, “Thomas Kelly,” and by way of advertising his change of
position, he generally stood downstairs in the common doorway. To all
the “Row” Hogg’s able assistant had been known simply as “Thomas,” and
one old acquaintance actually asked him, “Well, Thomas, who is this
Kelly that you have taken up with?”
For the first two years his operations were confined solely to the
purchase and sale of miscellaneous books on a small scale, and the
limited experiment proved successful. Of “Buchan’s Domestic Medicine”
he bought one thousand copies in sheets at a low price, and, having
prefixed a short memoir of the author, and divided them into numbers
or parts, he went out himself in quest of subscribers; and a thousand
copies of the “New Week’s Preparation” were treated in a like manner
and with similar success. Henceforth he resolved to print at his own
risk, always adopting the sectional method, and working his books, from
first to last, entirely through the hands of his own agents, and the
profit he found in this scheme depended almost entirely upon the happy
knowledge he possessed of human character, and the cautious foresight
with which he was able to select his canvassers. One of the first works
he published in this manner was a large Family Bible, edited by J.
Mallam, Rector of Hilton, afterwards known as “Kelly’s Family Bible.”
To each of his canvassers he gave stock on credit, worth from twenty
to one hundred pounds, ready money was insisted on, and this plan
insured a speedy return of capital. The Bible extended to one hundred
and seventy-three numbers, and the entire work cost the subscribers
£5 15_s._, paid, of course, in weekly or monthly driblets; and, as
80,000 copies were soon sold, the gross receipts must have reached
£460,000. Nearly half this sum, however, went in the agents’ allowances
for canvassing and delivery. The paper duty alone on this one work was
estimated at upwards of £20,000. To this Bible succeeded “The Life of
Christ,” “Foxe’s Martyrs,” and the “History of England,” all in folio,
with copper-plate embellishments; and “Hervey’s Meditations,” “Bunyan’s
Pilgrim’s Progress,” and various other popular works, in octavo.
Six months after he had left his former situation, Hogg died, and the
son soon fell into difficulties, and was obliged to relinquish the
business, which Kelly immediately purchased, speedily adding to it the
trade of Cooke, the owner of No. 17, and thus uniting the two concerns
into one.
Public-domain text, read in full here on John Shaqi.
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