A History of Booksellers, the Old and the NewCurwen, Henry
History
A History of Booksellers, the Old and the New
Curwen, Henry
Book industries and trade -- Great Britain -- History; Booksellers and bookselling -- Great Britain -- History
All the world bought “Tom and Jerry,” and having roared over the
plates, tossed them not unnaturally aside; so that a work, which, in
popularity, had been the “Pickwick” of its day, became so wonderfully
scarce that when Mr. Thackeray, with whom it had been an early
favourite, wanted a copy for a review he was writing upon Mr. George
Cruikshank’s works, he applied at all the libraries, including the
British Museum, in vain. The work was advertised for in the _Times_
with like result, and he had to depend upon his memory for his
description. However, twenty years after, when he wished to make it
the subject of one of the most charming of the “Roundabout Papers,” he
found that it had been added to the Museum Library.
It was, however, with the contemporary popularity that Mr. Virtue was
concerned, and by it his business was largely increased.
In 1831, his affairs warranted an important move to the vicinity of
Paternoster Row, and about this time he married a Miss Sprent, a
lady from Manchester. From his new abode the works which he at first
issued were of much the same stamp as those which Messrs. Kelly, Hogg,
and Cooke had previously spread abroad; but he soon struck out into
a higher class of literature. His first very successful book was “A
Guide to Family Devotion,” by Dr. Alexander Fletcher. The work was
undertaken by Mr. Virtue, as Dr. Fletcher says, “at great expense
and some hazard, during the years 1833-1834.” The volume contained
730 prayers, 730 hymns, and 730 selected passages of Scripture,
suitable for Morning and Evening Service, throughout the year, and
was illustrated by engravings by the best artists. The popularity it
achieved was enormous: thirty editions of a thousand each were soon
issued, and, as the _Times_ said, “30,000 copies of a book of Common
Prayer, recommended by twenty-five distinguished ministers, cannot be
dispersed throughout England without effecting some change in the minds
of probably 200,000 persons.”
In America, the “Guide to Family Devotion” was as successful as at
home, and upwards of one hundred ministers there sent in testimonials
to its worth. By 1850, the sale is said to have exceeded 50,000 copies.
Mr. Virtue, about this time, entered into an engagement with W. Henry
Bartlett, who, pencil in hand, travelled over the four quarters of the
globe, making sketches, which that enterprising publisher issued in
volumes, illustrated with beautiful steel engravings and descriptive
letterpress. The first of these was “Switzerland,” published in 1835,
in two quarto volumes. This was followed by Scotland, Palestine, the
Nile, and America. Of the Switzerland, 20,000 copies were sold; and in
the production of the two volumes on Scotland, upwards of one thousand
persons were employed at a cost of £40,000. The number of engraved
plates in these volumes amounted to a thousand.
Public-domain text, read in full here on John Shaqi.
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