Social innovation is invention. New ideas often appear accidentally. The mind in its exuberance coins new phrases, catches new glimpses of reality, and creates ideas which are contrary to all that is established and supposedly true. (3) Ward’s third law of progress is called conation. This concept refers to social effort which is carried on naturally to satisfy desire, to preserve or continue life, to modify the surroundings. In satisfying normally the gregarious desires, the individual advances the cause of social progress. In preserving the life of the child, the mother presumably contributes to the welfare of the race. The sacrifices which parents make in behalf of children are efforts which further the welfare of society. Every constructive modification of either the physical or spiritual environment benefits mankind. Conation is thus a term which covers a multitude of activities that are performed in the ordinary course of daily life, and which unconsciously to the doers are adding to the sum total of human welfare. (4) The fourth dynamic principle which Ward described has already been discussed, namely, the principle of social telesis. The possibilities in social telesis are illimitable. Social telesis can turn the passions and desires of men into socially useful channels. These passions are bad only when directed to wrong ends. They are like fire--they can destroy or they can refine. If individuals as members of society could develop prevision and work together for societary ends, they would be able to transform the world. Ward believed that greatness does not rest so much in intellectual power as in emotional force. He had great faith in persons of average intellectual ability who are ambitious. It thus becomes the part of wisdom for society to educate wisely the average intelligence. Ward challenged the idea that only a very few persons are geniuses and that these individuals, by virtue of their superior abilities, will uniformly overcome their environments. He held that genius is largely a matter of focalization of psychic energy, and that by this process all individuals may have the honor of contributing something valuable to civilization. Ward pointed out that geniuses are as likely to appear in one social stratum as in another, among the poor as among the healthy, in the hovel as in the palace. He also demonstrated how society allows genius and talent to be ruthlessly destroyed among the lower classes through denial of opportunity. As a solution for this problem, Ward advocated social distribution, that is, the distribution of all useful knowledge to all humanity everywhere. A scientific system needs to be perfected for the more thorough and equal distribution of the great volume of valuable knowledge which has already been discovered. Ward was a strong advocate of the socialization of education.