The principle of simulation refers to the common tendency of “the unworthy to simulate every type or trait which has won social approval, in order to steal prestige from it.”[XXIII-40] Commercial competition has produced adulterations, misbrandings, counterfeiting. There is the professional athlete, who sometimes poses as a sincere enthusiast for physical development. Politicians are often expert dissemblers. The principle of individualization refers to giving individuality a reasonable chance for growth. As society grows more complex, institutions more ossified, and life more standardized, the average individual is increasingly in danger of being crushed; at least, his opportunities for self-expression grow more slim. There is need of constant vigilance in education in allowing for individual differences, in industry for safeguarding the laborer in expressing his personality in his work, in government in permitting free discussion. The principle of balance is stated by Professor Ross as follows: “In the guidance of society each social element should share according to the intelligence and public spirit of its members and none should predominate.”[XXIII-41] There has been in the past, and even now there is in all countries, a bitter struggle taking place between classes apparently on the basis that some one class should rule all the other classes. Society has suffered immeasurably in this way. Sometimes society has been the victim of the rulership of the dead, of the rulership of masculinism, of clericalism, of militarism, of commercialism, of legalism, of leisure class ascendancy, of intellectualism, of proletarianism, but always by one class lording it over the weaker classes until some one of the weaker classes acquires strength enough to overthrow the class in power. The socio-psychological thought of Professor Ross has penetrated the farthermost reaches of human life. It has been stated in lucid, stimulating language. It has commanded the attention of socially-thinking persons in many lands. It has defined the field of sociology, giving the psychological approach. Special attention may be given to the concept of “the great society” as used by Graham Wallas. The Great Society is a name for current human society, the product of mechanical inventions, industrial production, commercial expansion, democratic evolution--highly organized and intricately complex. It is ruled, in the main, by men “who direct enormous social power without attempting to form a social purpose,” and it is composed to a surpassing degree of individuals who recognize the power of society but dimly and who often treat society with distrust and dislike.[XXIII-42]