Professor Hayes’ statement on the agencies of social control is similar in purport to the list that Professor Ross has given. Education is considered the chief agency of social control. Education can determine the direction of ambition; education can shift the emphasis in social valuations. Professor Hayes recognizes the import of heredity and how the degree of individual achievement is “more dependent upon heredity than upon the directions of effort.” Society, however, has the power to decide which of its members shall develop as far as their potential abilities will permit, and also the power to determine the direction the activities of its members shall take.[XXIII-61] Among educational agencies of control the family ranks first.[XXIII-62] The power of the family at its best in building personality is comparable to the influence in this connection of all other agencies combined. The profession of mother-work is more important to society than any other profession. The social psychology of business enterprise, of the leisure classes, of the machine process, of industry and workmanship have been indicated by Thorstein Veblen. The unique, incisive work of Mr. Veblen is presented in several books, chief of which are his _Theory of the Leisure Class_, _Theory of Business Enterprise_, and _Instinct of Workmanship_. Mr. Veblen’s ideas can best be illustrated by referring to his “canons.” The Canon of Pecuniary Emulation describes the restless straining of certain individuals in society to outdo one another in the possession of wealth.[XXIII-63] Such possession is interpreted as conferring honor on its possessor. Wealth becomes intrinsically honorable. The Canon of Pecuniary Beauty refers to the impression that things are beautiful in proportion as they are costly.[XXIII-64] The marks of expensiveness come to be regarded as beautiful features. The Canon of Conspicuous Consumption is a term which describes a method of showing off one’s wealth by an elaborate consumption of goods.[XXIII-65] Conspicuous consumption is seen more in matters of dress than in any other line of consumption. The Canon of Conspicuous Leisure is the rule which some people are following when they live a life of leisure as the readiest and most conclusive evidence of pecuniary strength.[XXIII-66] Sometimes a man keeps his wife frittering her time away in a doll’s house in order to show his wealth status. The Canon of Leisure Class Conservatism is Veblen’s label for the conservative tendencies of the wealthy. Those whom fortune has greatly favored are likely to be content with things as they are. Such people are averse to social change, for social innovation might upset their comfortable existence. They have a dominant material interest in letting things alone.