A Man of Samples. Something about the men he met "On the Road"Maher, William H.
General
A Man of Samples. Something about the men he met "On the Road"
Maher, William H.
Traveling sales personnel -- Fiction
“This giving away,” said the crockery man, “has made a big hole in our
business. Some one suddenly discovered that crockery would be a taking
thing to help work off poor goods. Of course, the home jobber benefited
by it for a very short time, and then the New York importers stepped in
and took the cream. Baking-powder men, coffee-grinders, tea houses, and
others sent out crockery, and people, got so much of it for nothing they
had no excuse for buying any.”
“I doubt if it really hurts us much in the long run,” said the Meriden
man. “Here was a baking-powder concern in Ohio that offered a set,
consisting of fifty-one pieces, of silver-plated ware with every case of
their own goods. If you had read their advertisement you would have been
sure that Rogers never turned out any better goods than these they were
giving away. But the fifty-one pieces cost them just $7.50! They used a
good many thousand sets. The table caster was worth about 70 cents. You
can imagine the quality! Now, I hold that in the long run cheap stuff
will help good goods. People who have it will get disgusted with it,
and will replace it with reliable ware, while if they had never had
the trash they would not have had their own consent to buy the better
goods.”
“Perhaps the most wonderful thing about business today,” was said,
“is the amount of information given in circulars, price lists and
advertisements. I can remember twenty years back where a price list
simply gave you the briefest statement of the article, sometimes the
size, but oftener not, and the price. Nowadays an ordinary list is a
mine of information. I remember having reached the conclusion that one
of the things particularly needed was a circular for the consumer about
the way to strop and take care of a razor. I could not find a syllable
on the subject in any English or American price list. I wrote to four
manufacturers for points, but received the briefest of replies and no
practical help. I sat down to write the circular. Did you gentlemen ever
try your hand at such a job?”
No one had.
“Then I just want you to try it once, and you will believe what I tell
you, that it will be about as tough a job as you ever undertook. I had
been selling razors for ten or twelve years; I had talked with barbers,
as you all have; I had heard customers talk; I had heard shrewd remarks
and silly remarks; I had heard manufacturers occasionally drop a hint,
and now I was to sit down and evolve out of my memory and experience a
circular on the subject that would be of benefit to every one handling a
razor.”
“How did you make out?”
Public-domain text, read in full here on John Shaqi.
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