A Man of Samples. Something about the men he met "On the Road"Maher, William H.
General
A Man of Samples. Something about the men he met "On the Road"
Maher, William H.
Traveling sales personnel -- Fiction
“And a Ypsilanti, Mich., grocer writes: 'One fellow carries a shotgun
around with him, another a saw, but they principally run to clocks. Of
course you don't have to pay anything for these fine articles, provided
you buy the goods which call for them (in your mind). The retailers,
too, now are striving their very best to see which can give the most
with a pound of baking powder. That is, a great many retailers are. They
do not seem to care anything about the quality, if they can only give
the largest prize. Quality is not considered at all. They buy the thing
for the great prize offered. When the retail merchants of this country
shut down on this despicable way of doing business and sell goods on
their merits, without a prize package attached, just so soon will a blow
have been struck at the root of the whole matter.' These pretty fairly
represent the growing sentiment among large and small traders of brains.
They see that the moment an article ceases to be sold on its merit, just
that moment a dealer is losing his hold on trade. I met a man from Ohio
on the cars a day or two ago. He had been sent out to Iowa by his house
to sell coffee and spices on the prize-package basis. He said he was
almost turned out of doors by the Iowa merchants as soon as he had told
his story. The dealers there said they wanted no goods that had to be
worked off in that way, and had no confidence in goods that could not
sell themselves. Now that was a healthy sign.”
“When I see it,” said another grocer, “I at once assume that the concern
is sending out cheap goods, or that it has been losing trade and catches
at this straw to save itself. When an old and reliable house like
Lorillard goes into the give-a-prize-away-with-every-package business,
it only goes to show to what an extent this matter is carried on. The
Lorillards are now introducing a tobacco called 'Splendid.' They say it
is a 'splendid' thing, makes one feel 'splendid,' etc. If it is, why not
sell it on its merits; advertise it in a legitimate way; make the price
an inducement, and if it is a splendid article the public will soon
find it out. Lately they have been offering a pack of cards with every
10-cent piece, besides giving a first-class cutter to the retailer with
a single box, and a combination truck and ladder with five boxes.”
“It is really one sign of the hard times. When business recovers itself,
and that time is not so far distant, consumers will not be attracted by
the cheap gifts. Every day they are being educated to understand that
they pay for all their 'gifts,' and pay well, too.”
“In times like these you can't blame men for jumping at everything.
Every buyer wants 'a leetle adwantage,' and, like a Chicago man that the
boys tell of, tells you your price is 'stereotyped' unless you cut down
below every one else. So dealers try low prices and try gifts, but
by and by they will have to sell on a rising market, and things will
change.”
“You think prices will go up?”
Public-domain text, read in full here on John Shaqi.
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