The Socialist local nearly broke up over the affair. A number were
absolutely set against accepting aid from a "Bourgeois philanthropist,"
like Benson. Lipsky was in a violently embarrassing position. Suddenly
there was a good chance of his election. The people of the district
were manifestly excited over the issue. They were ready to vote for any
one who would promise effective war against the cadets. It must have
been a frightful temptation to him. But he stood fast for his
principles. He did not want to be elected on a chance reform issue. If
the people of the neighborhood stood for Marxian economics, he would be
glad to represent them. But he would have nothing to do with demagogy.
On the other hand, a young Jewish lawyer named Klein was the Socialist
candidate for alderman, and he saw a chance of being elected on the
"Down with the red light" cry. He was ready to tear the hesitaters to
pieces. He felt that the social revolution and universal brotherhood
only awaited his installation in office.
At last it was agreed that a mass meeting should be called in the Palace
Lyceum on Grand Street and that Klein and Benson should speak on the red
light issue and Lipsky on economics. We brought out the "Vote the
Socialist Ticket" poster.
Benson was at the very top of the advertising profession, and he
certainly threw himself headlong into this job.
"I’ve persuaded about fourteen million people to buy Prince of Wales
Aristocratic Suspenders," he said. "I don’t see why I can’t persuade a
few thousand to vote right once in their lives."
He certainly did marvels at it.
The night before election, the Palace Lyceum was packed to the roof.
And this in spite of the organized efforts of the strong-arm men of the
machine. But the meeting was a miserable fizzle. Benson was helpless
between those two speakers.
Klein’s discourse consisted in telling what he would do if elected—among
other things, I recall, he was going to nationalize the railways and
abolish war.
Benson was not much of a public speaker. As far as I know, it was his
one attempt. But his success at advertising was based on his knowledge
of the people and how they thought. They were not interested in Klein
or the nationalization of the railroads. The one thing which moved them
was the sale of their daughters. Benson went right to the point,
reminded them of it in a few words, and then told the story of Root’s
treachery, piecing together our facts and guesses. "It is not legal
evidence," he said, "you can take it for what it is worth. It’s up to
you—tomorrow at the voting booths."
"To hell with Root!" somebody yelled.
"There’s only one candidate better than Root," Benson shouted
back,—"Lipsky!"
Public-domain text, read in full here on John Shaqi.
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