In time, after experiencing many of the bitters, and also a few of the sweets that are incidental to the "great game," Swindell resolved to make London his place of residence; and having experienced a run of luck at one or two meetings, found himself in possession of as much money as enabled him to begin business as landlord of a West End public-house. It was situated near Mount Street, Grosvenor Square, and was a favourite resort of the gentlemen's servants of that aristocratic district of London. The business flourished exceedingly. Many of those who frequented the house were men endowed with sporting tastes, and most of them keen bettors. Swindell laid liberal odds to his customers, and as a few of them were in the service of gentlemen who owned a horse or two, the landlord not infrequently, by carefully noting the investments of these men, was able to do a remunerative stroke of business on his own account. On the occasion of the visit of a celebrated owner of blood stock to Newmarket to witness a trial for an important event, Swindell came to know the result from that gentleman's butler, who obtained particulars of the trial from the lady's-maid, who had read the letter sent to the gentleman's wife, giving full details of what the horse had accomplished. Many similar circumstances occurred from time to time. The information just referred to was the means of Swindell adding nearly a thousand pounds to his bank account; the butler also made a satisfactory amount, while the lady's-maid was rewarded by having presented to her a valuable diamond and emerald ring. The reputation acquired by Swindell as a prompt payer speedily gained him the patronage of some of the West End betting tradesmen, and in time of the gentlemen whose servants he had hitherto done business with. Accurate accounts and punctual settlements helped to increase business, so that the bookmaker obtained permission to call at some of the clubs in order to do a little betting with "the swells," and to several of these gentlemen Swindell never hesitated to reveal any really good thing he knew; but not, of course, till he had served himself. This practice gained him many friends, and was the means of greatly improving his business by increasing his connection, one gentleman recommending him to another, and all who did business with him were pleased with his quiet, staid, respectful, but never servile manner. Mr. Swindell knew his place and kept it, which some of his contemporaries and many of his successors failed in doing.