They then commenced selling alternate lots, at the same price as the land had cost them by the acre, always on condition that a suitable dwelling-house, store or manufactory should be erected on the ground within a year; that every building should be placed at a certain distance from the street; that the style of architecture should be approved by the sellers; that the grounds be inclosed with suitable fences, and that in all respects the locality should be kept desirable for respectable residents. A new foot-bridge was built across the river, connecting the new town with the city of Bridgeport, and a public toll-bridge, which belonged to Barnum and Noble, was thrown open to the public free. They also erected a covered drawbridge at a cost of $16,000, which was made free to the public for several years. They built and leased to a union company of young coach-makers a large manufactory, which was one of the first buildings erected in the town, and which went into operation on the first day of the year 1852. In addition to the inducements of low prices for the lots, the owners advanced one-half, two-thirds, and sometimes all the funds to erect buildings, permitting the purchasers to repay them in small sums at their own convenience. The town, under such favorable auspices, began to develop and to grow with great rapidity. No one of Barnum's schemes had ever interested him as this one did. He was willing to listen to any one who thought they had a project favorable to the advancement of the new city. It was the man's weak spot, and it was this weak spot which was destined to be touched once too often. There was a small clock factory in the town of Litchfield, in which Barnum was a stockholder. Thinking always of his beloved enterprise, it occurred to him at length that if the Litchfield clock company could be transferred to East Bridgeport, it would necessarily bring with it numerous families to swell the population. A new stock company was formed, under the name of the "Terry and Barnum Manufacturing Company," and in 1852 a factory was built in East Bridgeport. It will be seen how recklessly the owners of the site were spending money. They looked for their profits wholly from the sale of the reserved lots, which they felt sure would bring high values. In 1855 Mr. Barnum was visited by the President of the Jerome Clock Company, Mr. Chauncey Jerome, with a proposition that the concern, which was reputed to be very wealthy, should be removed to East Bridgeport. Negotiations were opened, and at last Barnum was offered a transfer of the great manufactory with its seven hundred to one thousand employees, if he would lend his name as security for $110,000 in aid of the company.