A Unique Story of a Marvellous Career: Life of Hon. Phineas T. BarnumBenton, Joel
History
A Unique Story of a Marvellous Career: Life of Hon. Phineas T. Barnum
Benton, Joel
Barnum's American Museum; Barnum, P. T. (Phineas Taylor), 1810-1891; Circus owners -- United States -- Biography
In speaking of what followed, Mr. Barnum afterwards said: "My
business for many years, as manager of the Museum and other
public entertainments, compelled me to court notoriety; and I
always found Bennett's abuse far more remunerative than his
praise, even if I could have had the praise at the same price,
that is for nothing. Especially was it profitable to me when I
could be the subject of scores of lines of his scolding
editorials free of charge, instead of paying him forty cents a
line for advertisements, which would not attract a tenth part so
much attention. Bennett had tried abusing me, off and on, for
twenty years, on one occasion refusing my advertisement
altogether for the space of about a year; but I always managed to
be the gainer by his course. Now, however, when new difficulties
threatened, all the leading managers in New York were members of
the 'Managers' Association,' and as we all submitted to the
arbitrary and extortionate demands of the Herald, Bennett thought
he had but to crack his whip, in order to keep all and any of us
within the traces. Accordingly one day Bennett's attorney wrote
me a letter, saying that he would like to have me call on him at
his office the following morning. Not dreaming of the object, I
called as desired, and after a few pleasant commonplace remarks
about the weather, and other trifles, the attorney said:
" 'Mr. Barnum, I have sent for you to say that Mr. Bennett has
concluded not to purchase the museum lots, and therefore that you
had better take back the lease, and return the $200,000 paid for
it.'
" 'Are you in earnest?' I asked with surprise.
" 'Certainly, quite so,' he answered.
" 'Really,' I said, smiling, 'I am sorry I can't accommodate Mr.
Bennett; I have not got the little sum about me; in fact, I have
spent the money.'
" 'It will be better for you to take back the lease,' said the
attorney, seriously.
" 'Nonsense,' I replied, 'I shall do nothing of the sort; I don't
make child's bargains. The lease was cheap enough, but I have
other business to attend to, and shall have nothing to do with
it.'
"The attorney said very little in reply; but I could see, by the
almost benignant sorrow expressed upon his countenance, that he
evidently pitied me for the temerity that would doubtless lead me
into the jaws of the insatiable monster of the Herald. The next
morning I observed that the advertisement of my entertainments
with my museum company at Winter Garden was left out of the
Herald columns. I went directly to the editorial rooms of the
Herald; and learning that Bennett was not in, I said to Mr.
Hudson, then managing editor:
" 'My advertisement is left out of the Herald; is there a screw
loose?'
" 'I believe there is,' was the reply.
" 'What is the matter?' I asked.
" 'You must ask the Emperor,' said Mr. Hudson, meaning of course
Bennett.
" 'When will the "Emperor" be in?' I inquired. 'Next Monday,' was
the answer.
Public-domain text, read in full here on John Shaqi.
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