'As I said a moment ago, we are not in a position to secure it. It is
premature to talk of advertising at the present state of affairs.'
'I think, you know, it will be to your interest to take the half-page.
The price is three hundred pounds, and besides that amount we should like
to have some shares in the company.'
'Do you mean three hundred pounds for one insertion of the
advertisement?'
'Yes.'
'Doesn't that strike you as being a trifle exorbitant? Your paper has a
comparatively limited circulation, and they do not ask us such a price
even in the large dailies.'
'Ah, my dear sir, the large dailies are quite different. They have a
tremendous circulation, it is true, but it is not the kind of circulation
we have. No other paper circulates so largely among investors as the
_Financial Field._ It is read by exactly the class of people you desire
to reach, and I may say that, except through the _Financial Field_, you
cannot get at some of the best men in the City.'
'Well, admitting all that, as I have said once or twice, we are not yet
in a position to give an advertisement.'
'Then, I am very sorry to say that we cannot, on Monday, publish the
article I have shown you.'
'Very well; I cannot help it. You are not compelled to print it unless
you wish. I am not sure, either, that publishing the article on Monday
would do us any good. It would be premature, as I say. We are not yet
ready to court publicity until we have had our first meeting of proposed
stockholders.'
'When is your first meeting of stockholders?'
'On Monday, at three o'clock.'
'Very well, we could put that announcement in another column, and I am
sure you would find the attendance at your meeting would be very largely
and substantially increased.'
'Possibly; but I decline to do anything till after the meeting.'
'I think you would find it pay you extremely well to take that
half-page.'
'I am not questioning the fact at all. I am merely saying what I have
said to everyone else, that we are not ready to consider advertising.'
'I am sorry we cannot come to an arrangement, Mr. Kenyon--very sorry
indeed;' and, saying this, he took another proof-sheet out of his pocket,
which he handed to Kenyon. 'If we cannot come to an understanding, the
manager has determined to print this, instead of the article I showed
you. Would you kindly glance over it, because we should like to have it
as correct as possible.'
Kenyon opened his eyes, and unfolded the paper. The heading was the same,
but he had read only a sentence or two when he found that the mica-mine
was one of the greatest swindles ever attempted on poor old innocent
financial London!
'Do you mean to say,' cried John, looking up at him, with his anger
kindling, 'that if I do not bribe you to the extent of three hundred
pounds, besides giving you an unknown quantity of stock, you will publish
this libel?'
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account