“Here was a business started in one day. Within three years we were
able to sell all that was raised on two of the company’s farms. After
eight years other Long Island farmers took it up, and truck raisers
around such cities as Chicago, Philadelphia and St. Louis.”
“How did you figure your profits?” inquired Mr. Larry.
“That was easy,” answered Mr. Fullerton. “The express company got
twenty-five cents out of the dollar and fifty cents. Boxes, nails,
tags and green paraffin paper, to keep out dust during shipment,
amounted to twenty-seven cents more. The vegetables, therefore, brought
ninety-eight cents. In order to learn exactly what we gained by using
the Home Hamper over the regular commission channel, we received for an
equal amount of vegetables shipped in bulk, and of the same quality,
from four cents to eight cents--an average of six cents through the
commission man, as against ninety-eight cents from the consumer.
“And do you mean to say that all of your customers are satisfied?”
asked Teresa Moore.
Mr. Fullerton’s eyes twinkled.
“Well--hardly. If a woman didn’t want cauliflower or kohl-rabi she
would write as if we had committed an unpardonable crime in sending
her any. Again, some city folks were so used to hard dry vegetables,
like peas and beans, that they thought there wasn’t much to our tender
juicy vegetables. But most of them appreciated the freshness of the
green stuff, packed in the morning and received by them before night.
The lettuce still had the morning dew on it; tomatoes and melons were
ripened on the vine, peaches on the tree, instead of being picked green
and ripened in a car during a three- or five-day railroad trip.
“As to the saving for the consumer--by checking up on our
correspondence, we find that it ranged from sixty-five cents to three
dollars a hamper, according to the markets formerly patronized by our
customers, and also according to their ability as marketers.
“During the summer, of course, the consumer receives the vegetables
fresh from the garden; during the winter, the hardier vegetables, which
are stored in the farmer’s cellar.
“The passage of years has proved this to be a practical plan for both
producer and consumer. The producer makes a fair profit, and the
consumer a considerable saving. It is a proposition practical in all
cities with outlying truck farms. Farmers are corresponding with me all
over the country. Any group of women can communicate with the nearest
grange or agricultural society and arrange for the shipment of these
hampers the year around. I admit this will work a hardship on the small
merchant, but until that merchant evolves a plan of dealing directly
with the producer, instead of through a commission man, the housewife
is justified in protecting herself.
Public-domain text, read in full here on John Shaqi.
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