Mention has already been made that Sir Henry Blount was spoken of as "the father of English coffee houses" and his claim to this distinction would seem to be a valid one, for his strong personality "stamped itself upon the system." His favorite motto, "_Loquendum est cum vulgo, sentiendum cum sapientibus_" (the crowd may talk about it; the wise decide it), says Robinson, "expresses well their colloquial purpose, and was natural enough on the lips of one whose experience had been world wide." Aubrey says of Sir Henry Blount, "He is now neer or altogether eighty yeares, his intellectuals good still and body pretty strong." Women played a not inconspicuous part in establishing businesses for the sale of the coffee drink in England, although the coffee houses were not for both sexes, as in other European countries. The London City _Quaeries_ for 1660 makes mention of "a she-coffee merchant." Mary Stringar ran a coffee house in Little Trinity Lane in 1669; Anne Blunt was mistress of one of the Turk's-Head houses in Cannon Street in 1672. Mary Long was the widow of William Long, and her initials, together with those of her husband, appear on a token issued from the Rose tavern in Bridge Street, Covent Garden. Mary Long's token from the "Rose coffee house by the playhouse" in Covent Garden is shown among the group of coffee-house keepers' tokens herein illustrated. _The First Newspaper Advertisement_ The first newspaper advertisement for coffee appeared, May 26, 1657, in the _Publick Adviser_ of London, one of the first weekly pamphlets. The name of this publication was erroneously given as the _Publick Advertiser_ by an early writer on coffee, and the error has been copied by succeeding writers. The first newspaper advertisement was contained in the issue of the _Publick Adviser_ for the week of May 19 to May 26, and read: In _Bartholomew_ Lane on the back side of the Old Exchange, the drink called _Coffee_, (which is a very wholsom and Physical drink, having many excellent vertues, closes the Orifice of the Stomack, fortifies the heat within, helpeth Digestion, quickneth the Spirits, maketh the heart lightsom, is good against Eye-sores, Coughs, or Colds, Rhumes, Consumptions, Head-ach, Dropsie, Gout, Scurvy, Kings Evil, and many others is to be sold both in the morning, and at three of the clock in the afternoon). Chocolate was also advertised for sale in London this same year. The issue of the _Publick Adviser_ for June 16, 1657, contained this announcement: In Bishopgate Street, in Queen's Head Alley, at a Frenchman's house is an excellent West India drink called chocolate, to be sold, where you may have it ready at any time, and also unmade at reasonable rates. Tea was first sold publicly at Garraway's (or Garway's) in 1657. _Strange Coffee Mixtures_