Some years ago we had an opportunity to look into the affairs of a mail-order house which had just failed for a large sum, so that its creditors, in the final adjustment, received about eleven cents on a dollar for their claims. The business had been established by a capitalist of considerable wealth, who had made his money in an entirely different line. For some years it was operated in a conservative way by a man who had had years of experience in the mail-order business. The man was well along in years and rather old-fashioned in his ideas. While his management was safe and sane, it had not produced a very large return upon the capital investment. For this reason, the owner determined to engage, as advertising manager, a young man who had several years' successful experience in advertising, but no first-hand knowledge of the mail-order business. The young man did brilliant work. The business of the house began to grow, dividends began to come in, and the owner was delighted. But the new advertising manager and the old general manager did not get along well together. The young man was progressive, optimistic, had ideas of expansion and growth, while the old man was conservative, careful, and somewhat out of date in his ideas as to business. There could be no result of such a combination except the final resignation of the old general manager. This was only too gladly accepted, and the young man who had come in as advertising manager was placed in full charge. Following his appointment there was a period of rapid expansion. Many new lines were added; the concern rented two more floors in the building where it was located, and eventually purchased ground and built a fine new building. The payroll doubled, then trebled, then quadrupled. All these things, of course, took more capital, and the owner was compelled to add many thousands of dollars to his original investment, first, for permanent improvement; then, from time to time, for working capital. He was glad to do this, because the business was growing. There seemed to be every prospect that in the near future there would be profits far in excess of anything the owner had ever dreamed of under the old management. SUPERSTRUCTURE WITHOUT FOUNDATION Then came a time when other ventures of the owner compelled the use of all of his spare capital. He could no longer add to the funds invested in his mail-order business. He called his new general manager in and said: "I have put a great deal of money into this mail-order business. You have your beautiful new building; you have a goodly amount of working capital; you have expanded and added new lines; and I think the time has come when you ought to be able not only to run along without any more investment on my part, but very soon to show me a nice little profit. I assure you that it will come in exceedingly handy in the new venture which I have undertaken."