As the system has evolved, the broad outlines of propaganda have been
dictated from the Politburo, the party's chief policymaking unit. From
there policy is transmitted to the Agitation and Propaganda Department
(Agitprop), which is a major operational unit of the Central Committee.
Agitprop, in turn, is responsible for the transmission of guidelines
down to the lowest levels of party organization. Simultaneously, the
same dictates are transmitted throughout all cultural institutions by
the Ministry of Information and Communications. Under this ministry's
jurisdiction are the arts, the film industry, radiobroadcasting,
television, book and pamphlet publishing, printing, all cultural or
educational institutions, and all so-called independent artists. Still a
third channel for the transmission of the original propaganda are the
mass organizations that function in the propaganda field under direction
of either Agitprop or the Ministry of Information and Communications
(see ch. 9).
The administrative center for all media is Sofia, the capital. Eight
daily newspapers are published in Sofia and distributed throughout the
country; there are also seventeen major publishing houses in Sofia. The
National Film Board, which oversees all aspects of film production, is
in Sofia, as is Radio Sofia, which is the radio station for the entire
country. The Cyril and Methodius Library--also known as the Bulgarian
National Library--is within the confines of the city, as are the Union
of Bulgarian Writers; the Union of Bulgarian Artists; and the Union of
Composers, Musicologists, and Performing Musicians (see ch. 7).
The exportation of propaganda is under the auspices of the Sofia Press
Agency. This agency was founded in 1967 with the express purpose of
disseminating Bulgarian propaganda to other countries. Its three major
tasks are to publicize Bulgaria's achievements and successes actively to
the world; to attempt to counter anti-Bulgarian propaganda; and to
provide the various communist parties of the world with rationale in
their struggles against capitalism.
In 1972 the Sofia Press Agency was in the process of negotiating
agreements with the BTA and the Committee for Television and Radio.
Agreements had already been established with book publishers,
photographic artists, and the film industry. In early 1972 over 500
people--the majority of whom were editors and translators--were working
for the Sofia Press Agency, and contracts had been signed with
approximately 120 foreign countries. Nine magazines, translated into
eleven languages, had been published each year in 2.5 million copies. A
dual language newspaper has been published each year in 500,000 copies,
and 400 books had appeared in approximately 4 million copies. Some
15,000 articles had been written, 30,000 photographs taken, and dozens
of television motion pictures and documentaries had been filmed.
News Agency
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