Bulgaria's relationship with the West, as expressed by the media, has
evolved over time from overt hostility to some degree of tolerance. In
1968 the Bulgarian media openly denounced the concept of peaceful
coexistence with the West. By the early 1970s, however, although
citizens were still urged by the media to struggle against bourgeois
capitalism as epitomized by the West, a slight thaw in the cool
relations that had prevailed since the mid-1940s was detected. On the
one hand, all instruments of the media were urged to direct the people
away from foreign influences and to struggle against "bourgeois
ideology, anticommunism, and the ideological subversion of imperialism."
On the other hand, however, Western correspondents in 1973 declared that
Bulgaria was entering a period of greater flexibility with the West.
The last polemical theme of the Bulgarian mass media is known as the
Bulgarian miracle. Although success for the alleged achievement of
Bulgaria's national goals is attributed to correct socialism, the
application of Leninist principles, and the unity of party and people,
the media take every opportunity to stress the achievements of the
Bulgarian state since the advent of communism. One journal stated that
"our country strengthened and matured as a state with a modern socialist
industry, intensive mechanized agriculture, and flourishing national
culture, a state enjoying an indisputable international prestige,
respected as an economic partner and as a factor for the safeguard of
peace."
On the nonpolemical side, the Bulgarian media discuss both Bulgaria's
immediate social problems and issues that affect the world. The issue of
alcoholism is discussed relatively openly and is viewed as an issue of
national concern. Alcoholism is perceived to be related to both the
rising number of divorces and the frequency of crimes (see ch. 5; ch.
15).
Bulgarians also have become involved in the international issue of
pollution of the environment, and the press has given the topic a fair
amount of coverage. The issue has been dealt with on a completely
nonpolemical basis; in fact the brotherhood of all forms of societies is
stressed as the means of combating the problem.
THE PRESS
Newspapers
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