While Stalin lived, all of his dictates were followed to the letter, including the duplication of the Soviet example in the strong verbal campaign against Yugoslavia. When Nikita Khrushchev succeeded him and subsequently made some semblance of peace with Yugoslavia, the Bulgarian press followed suit. Similarly, when the Soviets quickly quelled the Polish and Hungarian revolts, the Bulgarian press endorsed the Soviet versions of these events. Strict control over the press was retained in the early 1970s, and most news still emanated from the Soviet news agency. Censorship was seldom required, however, since all editors were by this time acutely aware of their responsibilities to the party. In contrast to the natural press, the provincial press concentrated on local matters. It included, in addition to a few regularly published newspapers, a variety of new types of publications, such as multicirculators--which were wall posters--and the so-called bumblebees, which were letters of accusation pointing out alleged failures of particular individuals to maintain acceptable social standards or to attain programmed economic goals. In broad terms, all these publications were designed to indoctrinate specific groups of people, generally in their places of work. The multicirculators called on workers to support the economic goals of the government and promised them rewards if they fulfilled the required objectives (see table 10). _Table 10. Bulgaria, Newspaper Circulation by Frequency of Issue, 1971_ ---------------------------+--------+---------------- Frequency | | Annual of | | Circulation Issue | Number | (in thousands) ---------------------------+--------+---------------- Daily | 13 | 611,900 Two to four times per week | 31 | 108,181 Weekly | 58 | 100,880 Less than once per week | 604 | 16,533 | --- | ------- TOTAL | 706 | 837,494 ---------------------------+--------+---------------- In the early 1970s the style of Bulgarian newspapers remained essentially the same as in the mid-1940s. National daily newspapers ordinarily had four pages, but sometimes had from six to eight pages when there was vital news to cover. Headlines were often printed in red, but stories and articles were in black print. Since the late 1960s or early 1970s advertising increased, and newspapers began to resemble their Western counterparts to a greater extent.