There is not the life about Mar del Plata that one finds at an American seaside resort. Spanish conservatism still prevails, although mixed bathing is permitted. This was introduced for the first time four years ago. The people have hardly accustomed themselves to the innovation yet, as one will only see the mixed groups in small family parties. As a rule the women and children go in together and the men keep by themselves. Furthermore, no one in bathing-costume will be seen strolling on the walk, or along the beach. The women come out of the bathroom with a cloak over the shoulder, and are generally joined by an attendant. He removes the cloak as soon as the water is reached, and it is hung on a line to await her return. The suits worn are generally skirtless, but with a coat reaching half way to the knees; and they never wear stockings. The attendant accompanies them out to where the surf is breaking, always keeping near the life line. There they play around for twenty or thirty minutes and then leave the water. The cloak is placed on their shoulders again, and they immediately disappear into the dressing-rooms. The authorities are very watchful of the bathers, for the undertow at times is very strong. Scattered along the beach one will at all times see men in bathing-costumes bearing coils of rope, who are ever on the alert. These _bañeros_ have saved the life of many a venturesome bather. The bathing is generally done in the morning, for at eleven o’clock the promenade begins. This takes place along the board walk, called the “Rambla,” which follows the line of the shore for a distance. This walk is open to the sea and covered with a roof, but on the shore side there are little curio stores, cafés, photograph galleries and moving picture shows. Many families also have little private bath houses along this walk; but that name is really a misnomer, for they are principally used to sit in and watch the promenade, as well as to entertain friends.