Therefore, pushing United States’ commerce is immediately met by a
seemingly dull indifference to the merits of the wares it offers, praise
it those wares never so loudly. And this observation suggests another
of almost equal truth and importance, viz. that the loud and strenuous
vaunting of an article and the _hustling_ methods so much admired in
the great Republic of the North are worse than useless in Spanish South
America. “Why so much talk and so much hurry to strike a bargain if the
thing is really good?” is the mental attitude of the average Spanish
American towards the vociferous North American traveller who usually
makes the further mistake of appearing to wish to teach his listener the
latter’s own business. This, as has been said elsewhere in these pages,
is a thing no Argentine or Uruguayan will stand. No one is a more severe
critic of himself, his methods and Institutions, no one is most enamoured
of progress and improvement than he. But _he_ must be the discoverer and
chooser of the remedies for his own defects, _he_ and he alone must be
the arbiter of his own destinies and set his own house in order. In such
matters he will brook no interference. And least of all from the United
States.
It is surprising that the commercial ability of the latter country
should not long ago have discovered and acted in harmony with this
feature of South American psychology. It seems, however, to have escaped
appreciation by “Yankee” cuteness.
Accordingly, we find, in the present writer’s opinion, two existing
obstacles (apart, as has been indicated above, from the present
financial situation) to the extension of the trade of the United States
in Argentina and Uruguay. One of these, the inappropriate method of
approach usually pursued by travellers and the other a strong and jealous
suspicion of the ulterior motives of the United States in endeavouring to
strengthen her commercial foothold in the Southern Hemisphere. The first
of these obstacles should be easily removable, unless, indeed, it be too
firmly rooted in the North American mentality. The second is a matter for
extremely delicate state diplomacy, and equally delicate behaviour of the
United States’ delegates at each future “Congress of American Republics.”
Having thus glanced at seemingly obvious defects in United States methods
we may turn to those of British manufacturers.
In their regard one can scarcely restrain the question, “Do they really
want the South American trade at all?” Because, if they do, they set
about getting it in the strangest possible ways. Their apparent attitude
can be summed up by saying that they point-blank refuse to give a
customer what he thinks he wants unless his ideas on that subject
entirely coincide with what they think is best for themselves and,
incidentally, it would seem, for him.
Public-domain text, read in full here on John Shaqi.
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