Now, doing persuasive business through an interpreter is by no means
an invariably satisfactory proceeding, because the interpreter’s own
mentality inevitably intervenes and unconsciously colours both sides
of the argument with tinges of his own individuality. He says what
_he_ thinks you wish to say, and often enough replies with the best
rendering he can make, not always an entirely accurate one, of what he
conceives to be the meaning of the other party to the discussion. As
for the evening-out! One has only to imagine the effects of a laborious
translation of always very allusive wit; the point of which in Argentina
most frequently hinges on double-meaning.
The German studied the language, and, as far as he could, the tastes and
ways of the people of the country he intended visiting before he set out
on his commercial travels.
Travellers of other nationalities should do likewise if they wish
to secure a substantial share of the trade now left open to their
bidding.[18]
And British manufacturers, if so be that (I repeat the question) they
do want the South American markets for their goods, must make up their
minds to suit the requirements of those markets whatever may be their
own private opinion of South American tastes and ways. They must still
remember that although German competition has ceased and may continue
non-existent for even a very long time to come, and while Belgium is, for
the time being, hopelessly crippled, there _are_ other nations who desire
to rise, and may succeed in rising, to an occasion which, for the awful
cause of it, one can only hope will never occur again.
It is a truly great opportunity for both British and United States
Commerce, in which, as has been pointed out, the former has a very
considerable start in the political and commercial sympathies and
prejudices of South Americans. Nothing which British manufacturers cannot
remedy appears to exist to prevent them from taking extremely profitable
advantage of that start, not only for the recovery of lost ground, but
for grasping a very large share of new openings. Will they? Do they
really care enough about extending their businesses to do so?
That is the only question, and it is one which they alone can, and soon,
we hope, must answer; one way or the other. If they do not want new
business or wish that old business should come back to them, there is
no more to be said. And no more grumbling to be indulged in about the
proportionate falling back of British trade in South America.
Public-domain text, read in full here on John Shaqi.
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