As A Chinaman Saw Us: Passages from His Letters to a Friend at Home
General
As A Chinaman Saw Us: Passages from His Letters to a Friend at Home
United States -- Description and travel; United States -- Social life and customs
Perhaps the most interesting phase of literature in America is found in
the weekly and monthly magazines, of which there is no end. Every sport
has its "organ," every great trade, every society, every religion; even
the missionaries sent to China have their organs, in which is reported
their success in saving _us_ and divorcing us from our ancient beliefs.
The great literary magazines number perhaps a dozen, with a few in the
front rank, such as the Century, Harper's, Scribner's, The Atlantic,
Cosmopolitan, McClure's, Dial, North American Review, Popular Science
Monthly, Bookman, Critic, and Nation. Such magazines I conceive to be
the universities of the people, the great educators in art, literature,
science, etc. Nothing escapes them. They are timely, beautiful, exact,
thorough, scientific, the reflex of the best and most artistic minds in
America; and many are so cheap as to be within the reach of the poor. It
is interesting to know that most of these magazines are sources of
wealth, the money coming from the advertisements, published as a feature
in the front and back. These notices are in bulk often more than the
literary portion, and the rate charged, I was told, from $100 to $1,000
per page for a single printing.
The skill with which appeals are made to the weaknesses of readers is
well shown in some of the minor publications not exactly within the same
class as the literary magazines. One that is devoted to women is a most
clever appeal to the idiosyncrasies of the sex: There are articles on
cooking, dinners, luncheons, how to set tables, table manners, etiquette
(one would think they had read Confucius), how to dress for these
functions; and, in fact, every occupation in life possible to a woman is
dealt with by an extraordinary editor who is a man. Whenever I was joked
with about our men acting on the stage as women, I retorted by quoting
Mr. ----, the male editor of the female ----, who is either a consummate
actor or a remarkably composite creature, to so thoroughly anticipate
his audience. The mother, the widow, the orphan, the young maiden, the
"old maid," are all taken into the confidence of this editor, who in
his editorials has what are termed "heart to heart" talks.
Public-domain text, read in full here on John Shaqi.
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