on the price you pay for a similar watch made by other Manufacturers. Most liberal offer. Our "Direct to You" offer and Extra Special Distribution Plan is fully explained in the New Santa Fe Special Booklet just off the press. The "Santa Fe Special" Plan means a big saving of money to you and you get the best watch value on the market today. Railroad Accuracy Beauty Unsurpassed Life-long Dependability --all are combined in the highest degree in the famous "Santa Fe Special" Watch. These watches are now in service on practically every railroad in the United States and in every branch of the Army and Naval service. Thousands of them are distributed around the world. You will never miss the few cents a day that will make you own one of these watches. Just Out! Send coupon for our New Watch Book--just off the press. All the newest watch case designs in white or green gold, fancy shapes and thin models are shown. Read our easy payment offer. Wear the watch 30 days FREE. SANTA FE WATCH CO. Dept. 255 Thomas Bldg. Topeka, Kans. * * * * * SANTA FE WATCH CO., Dept. 255, Thomas Bldg., Topeka, Kansas. Please send me absolutely Free your New Watch Book [ ] Diamond Book [ ]. Name ........................................ Address ...................... State ........ * * * * * Please mention NEWSSTAND GROUP--MEN'S LIST, when answering advertisements * * * * * [Illustration: COOLS while you shave and the coolness lingers! Listerine Shaving Cream] "Pardon me, gentlemen!" _Business men gargle daily to check colds and sore throat_ Why is Listerine to be found in the offices of a majority of American business men? Why do they use it at the noon hour? Why do they sometimes halt important meetings, to gargle with it? Simply because, like you, they recognize in this safe antiseptic a swift, effective enemy of sore throat and the common cold. Used at the first sign of trouble, it has prevented thousands of cases from becoming serious. Its effectiveness is due to its amazing power to destroy disease germs, millions of which lodge in the oral cavity. Though safe to use and pleasant to taste, full strength Listerine kills even such resistant organisms as the Staphylococcus Aureus (pus) and Bacillus Typhosus (typhoid) in counts ranging to 200,000,000 in 15 seconds. We could not make this statement unless prepared to prove it to the entire satisfaction of the medical profession and the U.S. Government. As a preventive of sore throat and colds use Listerine systematically every day. And at the first definite sign that either is developing, increase the frequency of the gargle. You will be amazed to see how quickly the condition disappears. Lambert Pharmacal Co., St. Louis, Mo. LISTERINE _for_ SORE THROAT _Kills 200,000,000 germs in 15 seconds_ * * * * *