From the report of the National Treasurer, setting forth the account of the progress of the contributions of the American believers for the support of the Plan of Unified Action, up to June 30, 1926, I gather that the result has by no means exceeded our expectations, nay has considerably fallen below what I confidently expected it to achieve. I earnestly renew my plea and appeal to you, and through you to every true and faithful lover of ‘Abdu’l-Bahá, to realize, while there is yet time, the far-reaching possibilities with which the present situation is fraught. I am firmly convinced that this Plan combines, embodies, and serves the twofold purpose of the present-day Bahá’í administration in the United States and Canada, namely the promotion of the vitally needed teaching work, and the provision for the gradual completion of the Ma_sh_riqu’l-A_dh_kár, both wishes so near and dear to our beloved Master’s heart. It is the only effective, feasible, and practical instrument placed in our hands for the speedy accomplishment of our ends. So much that is vital to the future welfare, the effectiveness, and the fair name of our beloved Cause depends, I assure you, upon the success or failure of this nobly-conceived, this sound and befitting enterprise. The eyes of all Bahá’ís and of many sympathizers throughout the world are turned towards you, eager to reinforce your accomplishments in this field, expectant to witness what measure of success you are capable of achieving. World Unity Conferences In connection with the series of World Unity Conferences which you have initiated and so laboriously organized, I feel that in order to reap the fullest advantage and benefit from this laudable effort, it is absolutely essential to follow up with the aid of enlightened, experienced and capable teachers the interest which has been aroused. Such a group of teachers should judiciously select those few among the many interested, and endeavor with patience and sympathy and by constant intimate personal intercourse, to prepare them gradually for the entire and unreserved acceptance of the fundamentals of the Bahá’í Revelation. If the results be meagre, if the attendance be small, let us not despair, nor relax in our efforts. Let us remember that this sound method will eventually triumph, if we only consistently support it, and persevere in undertaking those subsequent steps that can alone produce full and permanent benefit. Appeal to the Sháh of Persia