Barnum advised Genin to purchase this first ticket at any price for its publicity value. Some newspapers said that Genin was Barnum’s brother-in-law, and that the purchase was framed up before the auction; but Genin was not Barnum’s brother-in-law. He was merely a business neighbor and a personal friend. Genin profited by Barnum’s instructions in publicity, for a few years later, when Louis Kossuth visited this country, he took down from his shelves some of his old style hats, named them after the Hungarian revolutionist, and sold them at high prices. Genin was also the author of a _History of the Hat from the Earliest Ages to the Present Time_. Other hatters were envious of Genin’s Barnumized notoriety, and Knox, the hatter of 128 Fulton Street, advertised in the _New York Tribune_ two days after Genin’s purchase: “There is no truth in the assertion that Knox, the hatter, paid $225 for the choice of a seat at Jenny Lind’s first concert. Knox can’t afford it; and it must have been done by some Broadway Hatter, who sells a poor article at a high price, as Knox is contented with very small profits. His Fall style of Hats is the admiration of everybody.” Espenscheid, of 107 Nassau Street, advertised: “THAT TICKET--The sensible portion of the community begin to see the folly of contributing to the support of the Broadway $4 hatters in luxury and idleness, and paying for their expensive show-shops, and $225 Concert Tickets, when they have only to turn the corner of the Museum and walk a few steps to Espenscheid’s, 107 Nassau Street, where a better, lighter, more graceful and durable Hat is sold for $3.50.” The auction sale was more successful than even Barnum had expected. Tickets near the stage, where it is not desirable to sit at a concert, brought higher prices at the auction than those in the center of the building, because almost as many persons went to Castle Garden to see Jenny Lind as those who came to hear her sing. The average price paid for the tickets to the first concert was $6.38 for each ticket. In two sessions the auctioneer sold out all the seats in Castle Garden and collected $17,864.05 for Barnum. Upon this occasion a system which has since become a regular part of the theatrical business was inaugurated: the first theater ticket speculators New York knew started shop. Hall & Son, Jolie’s, both music publishers, the Irving House and other New York hotels bought up large numbers of seats at the public auction and sold them at a large increase. IV