Barnum returned to England early in 1858 and took General Tom
Thumb on another successful tour of the British Isles. Soon after
beginning this tour he discovered that it did not require his personal
attention--General Tom Thumb was now famous enough to require only
routine exploitation--and he therefore placed his midget in the
hands of assistants and devoted his own time to another activity.
Some friends in England suggested that he lecture on “The Art of
Money-Getting.” At first the paradox of the title amused him, and he
tells us that he thought himself more competent to lecture on “The Art
of Money-Losing.” But he came to the conclusion that in order to lose
money, it was first necessary to have made it. However, the paradox
remains, that Barnum helped to pay his debts incurred by careless
handling of money by means of a lecture on “The Art of Money-Getting.”
In his lecture Barnum stated many bald platitudes, no longer honored
even by time, and he added to them none of the humorous twists with
which he sometimes enlivened truisms. It is difficult to realize from
a reading of this printed lecture why it was so successful, unless
many good anecdotes, which Barnum said were omitted in the printed
version for the sake of brevity, alleviated the dullness of his
commonplace ideas. He assured his readers of things they knew so well
that they should have begun to doubt them. In simple terms he urged
economy: he did not believe, he said, in saving extravagantly, but
he was also opposed to lavish spending. Such expressions as “laying
by a ‘nest-egg,’” “easy come, easy go,” are elaborated in great
detail and with little novelty. “The old suit of clothes, and the
old bonnet and dress will answer for another season; the Croton or
spring water will taste better than champagne; a cold bath and a brisk
walk will prove more exhilarating than a ride in the finest coach; a
social chat, an evening’s reading in the family circle, or an hour’s
play of ‘hunt the slipper’ and ‘blind man’s buff,’ will be far more
pleasant than a fifty or a hundred dollar party, when the reflection
on the difference in cost is indulged in by those who begin to know
the pleasures of saving.” Sound health, and above all, abstention
from intoxicating drinks, and from tobacco, “the noxious weed,” are
indispensable to success. He said that he spoke from experience, for
he used to smoke until he “trembled like an aspen leaf,” but on the
advice of a physician he had given up tobacco entirely. But economy
and abstemiousness were not the only attributes of Success: he assured
his audiences that “unless a man enters upon the vocation intended
for him by nature, and best suited to his peculiar genius, he cannot
succeed.” He did not tell them how a man was to determine such natural
fitness for vocation, and he neglected to mention that for some years
of his own early manhood he looked with little success for the vocation
suited to his peculiar genius. “Avoid debt,” “go-aheaditiveness,”
Public-domain text, read in full here on John Shaqi.
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