“I propose to have one or two thousand such bills printed in 2
colors so that they will be good for any place where I am to speak.
I will send you say 100 of these bills on Tuesday and will write
you what they cost, and you can use them or any portion of them or
not as you please. They will doubtless be cheaper & more effective
than you could get a single hundred for.
“Truly yours,
“P. T. BARNUM.
“P. S. The _Manchester Weekly Advertiser_ says: ‘The audience
_thoroughly enjoyed_ the lecture _from the beginning to the end_,
and our opinion is that it was _decidedly clever_, and just what we
should expect from Mr. Barnum.’
“You can do as you think proper about inserting the above in
Wednesday’s advertisement--or the small bills. B.”[19]
Barnum devoted to charity the proceeds of his lectures, except
those delivered on “The Art of Money-Getting” immediately after his
bankruptcy. Barnum’s lectures do not read well. They were filled with
homely sentiments, platitudes, and the jokes he had used so often
before. Although he exhibited flashes of wit, he was not a great
humorist. He would have done well to consider Josh Billings’s “Hints to
Comik Lekturers”:
“No man kan be a helthy phool unless he was nussed at the brest of
wisdom.
“Those who fail in the comik bizzness are them who hav bin put out
to nuss, or bin fetched up on a bottle.
“If a man iz a genuine humorist he iz superior tew the bulk ov hiz
aujience, and will oftentimes hav tew take hiz pay for hiz services
in thinking so.”
V
The New Museum on Broadway was not so successful as the old, and Barnum
joined with Van Amburgh, of Van Amburgh’s Menagerie, in an effort to
form a large traveling show, consisting of Barnum’s curiosities and Van
Amburgh’s animals, which would tour the country in summer and exhibit
at the Museum in winter. Van Amburgh was the most popular lion tamer in
the show business, and he was also a good showman: he literally made a
lion lie down with a lamb in one of his cages, and he also introduced a
little child to lead them.
Barnum owned forty per cent. of the stock of the new enterprise, and he
lent it his valuable name as general manager, but he did not take an
active part in its management. The new combined museum and menagerie
was more popular than any other place of amusement in New York, and
Barnum made many efforts to add to its collections. John Greenwood,
formerly manager of Barnum’s American Museum, was sent abroad in the
_Quaker City_, on the same voyage of the ship in which Mark Twain
traveled with the Innocents Abroad, and this trip resulted in many new
curiosities from the Holy Land. The following letter to a friend in
London, written about the time of the partnership with Van Amburgh,
will illustrate one of Barnum’s methods of collecting material:
Public-domain text, read in full here on John Shaqi.
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