Barnum’s patriotism was one of those sincere beliefs of his which
he was able to enjoy personally and to profit by financially at the
same time. But his patriotism was as nothing in sincerity or value to
him compared with his piety. Barnum’s personal piety was one of the
greatest assets of the Greatest Show on Earth. The church had been
opposed to shows, and especially to the circus, since the first circus
toured America, and at one time the Methodist Church in its regulations
provided that any Methodist who attended the circus automatically
forfeited membership in the church. But Barnum’s show was not only
attended by clergymen and their most pious parishioners, but even
reviewed in most of the religious publications of the country. “That
the Church should ever tolerate, patronize, or even recognize as an
educator the circus,” wrote Barnum, “was a possibility that probably
entered into the dreams of no man but myself, and perhaps no man but
myself believed it possible to organize a circus which should respect
the Church and all pertaining to it.” It was true; Barnum accomplished
both these things, which combined to form one of his most valuable
assets, and he alone of all showmen could have done it, because his
personal reputation for piety, temperance, and abstinence was universal.
Barnum forced recognition upon his clerical friends. His show was
always advertised as “Barnum’s Great Moral Show.” The unobjectionable
character of its performances was stressed unremittingly in its
programs. And then in Barnum’s program notes each year appeared this
notice: “The gentlemen having charge of my advertising department will
address a letter, containing tickets, to each of the clergy of every
denomination, resident in the towns where we exhibit, which will admit
them and their wives, free of charge, to my entire combination of
exhibitions. It sometimes happens, however, that my agents are not able
to procure the names of all the resident clergy. Should any be omitted,
they will receive a cordial welcome by calling either on me in person,
or on my Treasurer, at the ticket wagon, any time before or during the
entertainment. My exhibitions contain nothing that professed Christians
do not approve.” Though he gave passes liberally to clergymen and to
editors,--and for the latter he sometimes supplied transportation from
their distant homes,--Barnum told others that “we never issue one to
the big show except to editors, clergymen, or orphan asylums, or to
persons who render us equivalent service in some way.” He had printed
a card which he handed to those who bothered him for free passes, that
read:
FREE PASSES
Public-domain text, read in full here on John Shaqi.
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